From 15 to 19 June, a series of in-cosmetics Korea webinars themed “Educational Week” covered a diverse range of topics, with Givaudan, Lubrizol, Nikko Chemical, LipoTrue and Cargill Beauty APAC among those that discussed their newest ingredient launches as well as scientific advances and local and global trends.
Five trending Korean market topics
Each day of in-cosmetics Korea Educational Week focused on a different theme:
Industry Insights Day:
Representatives from Kline, Mintel and UL Prospector took a deep dive into the market trends impacting the Korean cosmetics industry. They presented the latest consumer research on active and functional ingredients, delivering advice on intelligent product design and compliance, as well as providing examples of Chinese beauty brands putting innovation first.
Presentations from Cargill Beauty APAC, BEAUTYSTREAMS and Lipoid Kosmetik highlighted the trends driving clean beauty concepts and the role of storytelling strategies in helping re-interpret the ‘green’ trend for consumers.
Trends and Innovation:
REACH24H, Euromonitor and Nikko Chemical helped attendees understand the landscape of all major cosmetic policy activity across the Asia-Pacific region, and the top trends driving industry growth.
With environmental pollution and excessive screen time negatively affecting skin conditions, Sequential Skin, Seppic Asia and LipoTrue joined the programme. They profiled personalised beauty prescriptions and new dermo-cosmetic actives that provide beneficial properties for new skincare formulations.
From charcoal to collagen, numerous products that are typically found in food have made their way into personal care products, offering a wide range of health benefits. Representatives from GlobalData, Givaudan and Lubrizol highlighted how an increased public interest in organic and natural products is driving new skincare trends.
Daily doses of innovation and inspiration
Complementing the live webinars, in-cosmetics Korea Educational Week also showcased an array of innovative raw materials launched within the last six months.
Profiles of brand new, innovative personal ingredients were also available online to inspire new formulations and product development. Each product was accompanied by a video introduction from regional expert Mike Son of Reach24, who explored its unique benefits and explained how it can be utilised in innovative formulations.