in-cosmetics Latin America welcomes a raft of innovative launches as it celebrates the future of beauty and personal care

in-cosmetics Latin America welcomes a raft of innovative launches as it celebrates the future of beauty and personal care

in-cosmetics Latin America is celebrating a resounding success, with a record number of innovations launched at the show’s fifth edition in Brazil’s São Paulo’s Expo Center Norte, highlighting the importance of the show for industry professionals.

The premier event in the region’s beauty ingredients calendar attracted a total of 4,844 visitors.
The geographical spread of visitors also rose, with around 25% travelling from outside São Paulo. Areas including Minas Gerais, Paraná, Santa Catarina, Espírito Santo, Ceará, Alagoas, Federal District and Amazonas, among other estates in Brazil, were represented, while 7% of visitors journeyed from countries such as Argentina, Colombia, Mexico and Ecuador.

The event also welcomed 80% of the 15 largest international suppliers, which, between them, showcased more than 160 brands from 22 countries. Global suppliers, including Clariant, DSM, Ashland, Silab, Symrise, Givaudan, Chemyunion and Lonza all highlighted their latest breakthrough technologies. Among the most popular new ingredients on display was Campo Pearl Extract, an additive for moisturisers, whiteners, reparatives and UV protection. China-based Fencham Biotek also showcased its new range of natural products, such as Alkyl Polyglucoside – a nonionic-surfactant made from ingredients such as vegetable oil and starch – the perfect solutions to meet increasing consumer demand for natural, renewable products.

Beatriz Fabbrini de Godoy, marketing manager at Chemspecs, experienced business success at the show. She said: “Usually, projects are born at the show to be developed over the next 12 months, but we closed deals at in-cosmetics Latin America this year. We set up appointments to meet with customers and had a lot of positive conversations. We didn’t expect to see so many visitors from the north and north-east regions, so it was brilliant to have a diverse mix of professionals to the stand.

New! Spotlight On and Regulations & Testing Zone
The Spotlight On area, sponsored by Chemyunion with Beautystreams as a media partner, focused on some of the biggest industry trends: Haircare actives, anti-ageing and formulation,  chosen for their importance to the future of the Latin American beauty sector. Each featured both ingredients and finished formulation displays that were curated to help inspire the next wave of products to hit the market.
Sérgio Gonçalves, marketing director of Chemyunion, said that the area was in synergy with his company and both were “inspiring innovation”.

Elsewhere, the Regulations & Testing Zone offered a simplified look at what can be a complicated area for manufacturers. It included a selection of innovative exhibitors, includingPharmilab, Interlab and Allergisa, all of which showcased state-of-the-art testing facilities, as well as talking visitors through current and coming regulations.

in-cosmetics Latin America this year offered the most comprehensive education programme in
the event’s history, including the brand-new two-hour Regulations Conference, in partnership
with the Council of the Cosmetic, Personal Care and Home Care Industries (CASIC) of Latin
Taking to the stage for the keynote speech was Luciana Santi, Vice President, CASIC. Her presentation looked at the importance of regulatory frameworks for the fast-growing Latin American cosmetics industry and technological and innovation advances. Next on stage was Roseli Mello, Director of Innovation at Natura, who discussed cosmetic innovation and sustainable use of socio-biodiversity from her company’s perspective. With the highest-ever attendance at the educational aspects of the show, visitor feedback was positive. Vicente Sanford, operations manager of WU Indústria e Comércio de Cosméticos, said innovation is the outstanding highlight of in-cosmetics Latin America. “We attend the show every year because we are always looking for ways to differentiate ourselves in the market and the show helps us by enabling us to meet suppliers and source raw materials with new benefits.

The wealth of educational tips and advice on offer was paramount for Marisa Lima, coordinator of Fareva, who believes that in-cosmetics Latin America is essential for scientific development in the industry. She said: “There were plenty of interesting formulations on the show and it was so useful to be able to connect with the suppliers and learn about their latest work as it is essential for our
day to day.

Exploring innovation and the scents of success
An annual favourite of R&D professionals, the event’s Innovation Zone showcased 28 of the most
exciting active and functional ingredient launches. Gattefossé used the platform to launch its Definicire™ product, a 100% natural active texturising agent, based on functionalised jojoba and sunflower seed waxes, that recreates the hair protective lipid layer. It significantly increases hair hydrophobicity, guaranteeing frizz and volume control, curl definition under high humidity
and enhanced hair smoothness.
Amanda Pimentel, Business manager, Gatefossé Brazil, said: “in-cosmetics Latin America is the
only show in which we participate in Brazil. We have been a loyal customer since the first edition
and this year was our best experience with many meetings with visitors from outside São Paulo
and from different Latin American countries. The show is so strategic for us that this is the first time
we are launching a global ingredient in Latin America at the show.
There were plenty of innovative new launches with Chemyunion bringing ThermoShield, a heat protecting active that entraps water inside hair fibres and forms a protective coat; and Symrise
Aromas e Fragrancias showcasing Hydrolite® 5 Green, a multifunctional ingredient manufactured from renewable raw materials from sugar that hydrates the skin and boosts the efficacy of active ingredients used in cosmetic formulations.

The anticipated Innovation Zone Awards highlighted three top ingredients with Givaudan
winning gold for its anti-ageing PrimalHyal Ultrafiller. The silver award went to IFF – Lucas Meyer
Cosmetics for its Greyverse™, while RAHN AG took bronze for its SEBOCLEAR™-MP.

The Spotlight On Awards crowned more winners with Chemyunion taking gold for its Make Up Eraser, which was developed in response to the on-the-go trend. ANGUS Chemical Company won silver with its DMAMP™ ULTRA PC while IFF – Lucas Meyer Cosmetics won bronze for Greyverse™ – its second win. Lastly, Lubrizol took away the coveted Innovation and Technology in Cosmetics, Toiletries and Fragrances (ITEHPEC) Innovation Award for its FENSEBIOME peptid, which was developed to reinforce vulnerable urban skin to help it face modern life.

This year’s Fragrance Trail offered a feast for the senses, introducing visitors to the premier fragrance houses, producers and distributors of raw materials and extracts, such as Sensient, Givaudan, Phytoessence, Symrise and Tovani. Expert formulation advice was on hand, alongside insight into regional differences in scent preferences, making it the ideal platform for R&D teams to source aromatic components for new skincare and beauty products.

Education on tap
The renowned Marketing Trends Theatre played host to numerous leading trends forecasters
who highlighted the latest consumer preferences from both international and regional perspectives.
Among the experts who presented were Mintel’s Global Haircare Analyst Andrew McDougall and Senior Analyst, Beauty & Personal Care, Juliana Martins. They offered an in-depth examination of trends impacting the industry now and those set to influence the future.
Andrew discussed how brands can take inspiration from the way the microbiome is being addressed in the skincare category and adapt this for hair and scalp formulations, while Juliana took a closer look at future beauty trends from across the globe that are set to influence Latin American beauty in the coming years. She cited stick make-up formats, in particular, in response to consumer demand for convenient products that can be used anytime, anywhere.
Understanding routes to market is also paramount for brands and manufacturers. Helping in-cosmetics
visitors to do this was John Jiménez, Senior Exploration Scientist at Belcorp, who talked delegates through the launch of Amazon’s new Indie Beauty Shop and what the rise of indie beauty might mean for Latin America.
Meanwhile, dozens of Technical Seminars – with topics ranging from ‘detox’ hair products to ‘human microbiome’ – ensured beauty professionals left the show with a wealth of knowledge and new formulation techniques under their belts. ITEHPEC also hosted two popular half-day paid-for technical workshops, focusing on the transformation of the cosmetic, toiletry and fragrance sectors.

Daniel Zanetti, Exhibition Director of in-cosmetics Latin America, commented:
“Once again in-cosmetics Latin America has delivered a show-stopping exhibition. Product formulators, marketers and ingredients professionals were given unsurpassed insight and handson product knowledge, while ingredients suppliers were able to present their latest innovations to an engaged, expert audience of potential customers.”

“Latin America is an increasingly important market for the personal beauty and skincare industry,
so it’s vital for brands and manufacturers to understand what makes it tick and how they can
meet the expectations of an informed consumer base that is hungry for innovation.”

in-cosmetics Latin America will return from 18-19 September 2019 at Brazil’s São Paulo’s Expo
Center Norte.  For more information visit

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