in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps out each sector of the industry and shows growth over recent years and future projections and perspectives.
We analyzed the research and over the coming weeks will share this information via several articles on our website.
The Latin American Body Care Market
Our study is based on 4 Latin American countries: Brazil, Chile, Colombia and Mexico. The body care products market in these countries, analyzed via Mintel research, has experienced great growth, with the majority showing a 2-digit increase in some years. In 2012 Brazil’s population was 199.24 million people, Chile’s 17.40 million, Colombia’s 48.32 million and Mexico’s 114.98 million.
Brazil’s mean annual growth in the body care cosmetics segment over the last 5 years was 10.5%, Chile’s 7.9%; Colombia’s 10.2% and Mexico’s 6.1%. The forecast for mean annual growth in this sector over the next 5 years is 12.4% in Brazil, 6.9% in Chile, 9.2% in Colombia and 6.2% in Mexico.
In euros, growth in the retail market value in this segment in 2008 was 23.2% in Brazil, 6.8% in Chile, 12.1% in Colombia and -0.2% in Mexico. In 2010, growth in euros was 19.7 in Brazil, 24.6% in Chile, 30.6% in Colombia and 19.1% in Mexico. In 2012 growth in euros was 9.1% no Brazil, 15.9% in Chile, 20.8% in Colombia and 4.6% in Mexico. The forecast for 2017 is growth of 10.6% in Brazil, 5.0% in Chile, 5.0% in Colombia and 7.8% in Mexico.
Still in euros, the value of Brazil’s retail market was 430.14 million in 2007, in 2012 851.20 million and predicted to rise to 1,170.1 billion euros in 2017. Chile’s retail market value was 64.2215 million in 2007, 114.448 million in 2012 and predicted to rise to 135.4573 million euros in 2017. The Colombian retail market turned over 71.95 million euros in 2007 and 149.2 million in 2012, with forecasts of 206.4 million for 2017. The Mexican retail market turned over 363.93 million euros in 2007 and 447.05 in 2012, with forecasts of 616.05 million euros for 2017.
Spending per capita of the Brazilian population in the body care cosmetics market was 2.2703 euros in 2007 and 4.2722 in 2012, with the forecast for 2017 5.6336 euros. In Chile spending per capita of the population was 3.869 euros in 2007 and 6.577 euros in 2012, with the forecast for 2017 7.451. In Colombia spending per capita of the population was 1.594 euros in 2007 and 3.088 in 2012 with the forecast for 2017 4.026. In Mexico spending per capita of the population was 3.3480 euros in 2007 and 3.8881 in 2012, with the forecast for 2017 5.0745.
The body care cosmetics retail market as proportion of Brazil’s gross domestic product (GDP) was around 0.048565% in 2012, with 2017 set to hover around 0.059083. In Chile this 2012 statistic was 0.054688, with 2017 set to hover around 0.053466. In Colombia it was 0.05168 in 2012, with 2017 set to hover around 0.05672. And finally, Mexico’s body care cosmetics retail market as proportion of gross domestic product (GDP) was 0.048423 in 2012, with 2017 set to hover around 0.044207.
COMPARISON: THE GREATEST AND SMALLEST MARKETS
In a comparison of the 4 countries of Brazil, Chile, Colombia and Mexico, Colombia had the strongest market in the body care cosmetics segment, with a rate of 20.8% in 2012. In the same year, the sector turned over 149.2 million euros. Colombia’s greatest growth of recent years was in 2010, with a rate of 30.6%. Mean annual growth in Colombia between 2008 and 2012 was 10.2%. In 2017 the country expects a turnover of 206.4 million euros, representing a mean annual growth of 9.2% between 2013 and 2017.
Of the 4 countries, the one with the least growth in the body care cosmetics segment was Mexico, with a rate of 4.6% in 2012 and a turnover in in the sector in the same year of 447.05 million euros. Mexico’s biggest growth in the last few years was in 2010, with a rate of 19.1%. The country’s mean annual growth 2008-2012 was 6.1%. In 2017 Mexico should see a turnover of 616.05 million euros, representing a mean annual growth of 6.2% 2013-2017.
Body care cosmetics. Research data.
Retail market definitions: The research was carried out in a market that includes products for hands, feet and overall body care for men and women. Market value is based on sales across all retail channels, including direct sales to the consumer. It includes the popular products market and premium products and excludes the professional sector, such as sales made in beauty salons.
Body: This segment includes general body care products: exfoliates; moisturizers; body-size reduction products; anti-cellulite products and skin nourishment products.
Feet: This segment includes products such as creams, balsams and wet wipes.
Hands/Nails: This segment includes moisturizers for the hands and anti-aging products; nail-food creams and cuticle creams.
Included in the research: Sales to mass markets, such as hypermarkets and drug store chains, and via prestige points of sale, such as in department stores and fragrance stores.
Excluded from the research: Depilatory and skin-whitening products; talcum powder; nail products: false nails, varnishes; foot deodorizers; talcum powder; insoles; medication; baby care products; sun screens, even if they include moisturizers, massage products and soothing oils.
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To access further research into cosmetics and personal care markets worldwide please visit the Mintel website.