Anti-pollution and whitening are two of the most popular cosmeceutical product types in Asia, which means there is loads of competition in this space. Yet, many consumers are still looking for their ‘ideal’ performing product. Sunscreen efficacy can assist with product performance, and is itself another popular product category that continues to grow. This presentation looks at:

* Issues with each of these formulation types
* How to make your product stand out in a crowded marketplace
* How to boost the efficacy of products making these claims

Watch this presentation to find out how to overcome the formulating issues, competition and efficacy challenges that are faced with these very important and popular product categories.

in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.asia.in-cosmetics.com

Speaker is Belinda Carli, Director of Institute of Personal Care Science, more info at www.personalcarescience.com.au