At in-cosmetics Korea 2017, Sunny Um, Beauty & Fashion Research Analyst at Euromonitor International, looked at the “Premium Skincare in Asia: Key Trends and Outlook” during the Marketing Trends & Regulations seminar.

Sunny Um focuses on consumer and industry trends in developed countries in Asia, with a keen interest in the impact of social environment on consumer behaviour. She is a native of South Korea and a graduate of the Hong Kong University of Science and Technology with Master of Business Administration.

According to Um, Asia Pacific is the market to watch for the premium skin care industry. The region contributes to a whopping 60% of global sales, leading the premiumisation trend and registering the world’s fastest growth in 2016.

She uncovers key insights into the premium skin care industry, discussing trends, opportunities and the outlook of the market.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.