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Tailoring innovation toward the demands of the sophisticated consumer

Tailoring innovation toward the demands of the sophisticated consumer

Global, Haircare, Market Trends, Marketing Trends, Skincare
Packaging: who is responsible?

Packaging: who is responsible?

Global, Sustainability, Trends
All about suncare – a 60-second interview with BASF’s Head Global Technical Center Sun Care

All about suncare – a 60-second interview with BASF’s Head Global Technical Center Sun Care

Global, Suncare
Scrub up on your brand positioning

Scrub up on your brand positioning

Global, Marketing, Trends