CEO & Representative of REACH24H KOREA, he manages global regulation compliance consulting services including chemicals, cosmetics, food, and pharmaceuticals as well as market research globally. He has experience in beauty, beauty devices and pharmaceuticals organization with market research and RA expertise. He has contributed to many interviews, TV programs, magazines and reports as KOL of the market. Also wrote “K-wave white paper 2018” & “K-wave white paper 2019” as a co-author for the industry analysis and forecast. He believes that trend and regulation go together as a whole which regulation also implies the trend updates and flows in the market.