Posts by: Kayla Villena

By Kayla Villena, Senior Beauty Analyst, Euromonitor International The COVID-19 pandemic will pose unprecedented challenges for the beauty industry in 2020 and beyond. Lockdown measures, business, ... Read more

October 18, 2019May 27, 2020

Where consumers shop for beauty and personal care

Marketing, North America, Trends

As shopping habits continue to evolve, so does the beauty distribution landscape. Though store-based shopping remains predominant, the rise of internet retailing has impacted the beauty ... Read more

October 11, 2018May 28, 2020

Dermocosmetics: The Junction of Skincare and Health and Wellness

Marketing, North America, Trends

Driven by a global interest in health, wellness and benefit-driven products, consumers are prioritising prevention over cure, resulting in an increase in health-positioned products and leading ... Read more

September 14, 2017June 3, 2020

in-cosmetics North America 2017: The future of beauty in the era of multi-functionality

Marketing, North America, Trends

in-cosmetics North America 2017: The future of beauty in the era of multi-functionality Changing consumer demands drive multi-functionality in beauty and personal care According to Euromonitor ... Read more