Craze for oil texture across beauty categories

Color cosmetics and skincare are two categories that are getting closer in terms of innovation and as oils are increasingly popular in skincare because of their moisturising and hydrating benefits, oils are now emerging in color cosmetics.

The additional benefits of oils are that they are easily absorbed without leaving a greasy or sticky feeling and most of them are botanical so they go hand in hand with consumer demand for more natural products.

Oil texture moves to color cosmetics

Color cosmetics have been introduced with an oil texture and this is extremely relevant in face base make-up, mainly BB/CC creams, foundations and cushion compacts. These products often communicate about their strong skincare benefits in the same way as facial skincare oils.

The oil in these products forms a layer on top of the make-up so that the skin can hold its moisture level longer. Oil in face make-up products also provides a glowing and radiant skin finish which helps the skin look healthy and elastic. In fact, to achieve such a result, Korean consumers often mix their foundation or BB/CC creams with their facial skincare oils or balm to get a hydrated-looking dewy skin finish. This is why color make-up products containing oil as a base appeal to consumers.

Oil texture is emerging in color cosmetics for eyes, cheeks and lips. In light of the growing natural make-up trend, liquid textures that absorb well into the skin and leave a touch of natural tint on the skin have expanded in color cosmetics. Liquids are thin, lightweight, blendable and easily spread on the skin. An oil texture is smooth to apply and helps to provide a natural make-up finish.

Slideshow theme heading: Oil in Makeup

Snappy Title	Product Name	Talk about this image	Link URL
Oil Serum Foundation	Albion Oil Serum Foundation	Albion Oil Serum Foundation is formulated with tiare flower oil from Tahiti, which is made of gardenia tahitensis flower extract and coconut oil, to gently envelop and protect skin, leaving it radiant with a dazzling glow. It is said to smoothly spread and fit well with the skin, in order to provide a long-lasting non-sticky, smooth and radiant make-up veil.	2854103
Oil-base BB	Hanskin Bio Origin Royal Ampoule BB SPF 30 PA++	Hanskin Bio Origin Royal Ampoule BB SPF 30 PA++ is said to be a foundation which provides wrinkle-reducing and UV protection benefits. It is formulated with the brand’s exclusive ingredient, Bio Clear-PEP, which is claimed to even skin tone and conceal blemishes for a glowing complexion. The formula also contains concentrated nutrients, such as anti-ageing royal jelly extract, which is rich in amino acid and vitamins, to keep the skin hydrated and reverse ageing; and taheebo extract to promote healing.	2375773
Tint-in-oil	Yves Saint Laurent Volupté Tint-In-Oil Nourishing Lip Oil Colour Enhancer	Yves Saint Laurent Volupté Tint-In-Oil Nourishing Lip Oil Colour Enhancer is described as a revolutionary lip colour with a lip tint suspended in a deep conditioning oil, designed to instantly coat lips with a melting tint, offering luminous shine and enhancing natural beauty of the lips for a youthful look.	3001775
Fusion blush with oil	Giorgio Armani Maestro Mediterranea Fusion Blush	Giorgio Armani Maestro Mediterranea Fusion Blush features the ‘iconic’ Maestro formula which contains no water or white powder, instead it contains five non-comedogenic oils, including white lotus oil, which gradually evaporate upon application to leave the user with a “no makeup feel”.	2544301

 

The “bare skin” trend welcomes hybrid textures combining skincare and color make-up

With color cosmetics evolving to add more skincare claims, hybrid textures which combine color and skincare are being launched in the market. Serums and essences have often been introduced as a new texture for foundations or other face make-up products. Taking this one step further, richer textures such as oil and balm are also being applied to color make-up. The trend of mixing skincare benefits with make-up has been supported by innovations to turn these rich textures into fresh and light ones with better absorption and non-greasy finish.

According to Mintel GNPD, foundation launches that include a serum or balm have steadily increased from 4% of all foundations launched in 2012 to 9% in 2014 and this highlights the blurring between skincare and make-up and the growing popularity of multi-benefit cosmetics products with enhanced skincare functions.

Global launches of foundation products, % with ‘serum’/ ‘balm’, 2012-1014

Date Published	% launches Serum/Balm in foundation
2012	4%
2013	7%
2014	9%

Source: Mintel GNPD

 

Slideshow theme heading: New texture to combine Foundation and Skincare

Snappy Title	Product Name	Talk about this image	Link URL
Serum Foundation	bareMinerals Bare Pure Brightening Serum Foundation SPF 20/PA+++	bareMinerals Bare Pure Brightening Serum Foundation SPF 20/PA+++ is described as a tone correcting mineral foundation and skincare serum in one, designed to provide seamless, adjustable coverage, a natural finish and the look and feel of beautiful bare skin while delivering a noticeably brighter, more youthful appearance.	2703575
No Makeup Feel Serum Foundation	Dior Diorskin Nude Air Nude Healthy Glow Ultra-Fluid Serum Foundation SPF 25	Launched for Spring 2015, the Dior Diorskin Nude Air Nude Healthy Glow Ultra-Fluid Serum Foundation SPF 25 is available in the shades: shades: 021 Linen; 010 Ivory; 020 Light Beige; and 030 Medium Beige. The product is described as a foundation with a no-makeup feel, ‘weightless and beneficial as a breath of fresh air’, allowing the skin to breathe for an enhanced complexion with a sheer finish and continual natural glow.	3101901
CC Balm	VDL Lumilayer CC Balm SPF 35 PA++	VDL Lumilayer CC Balm SPF 35 PA++ combines Lumilayer Balm (2.9g), to add a glow to the complexion, and CC Balm (9.2g), to even out the skin tone. According to the manufacturer, the threefold functional multi-cream offers UV protection and brightening benefits, and diminishes the appearance of wrinkles, for healthy and radiant skin. The Lumilayer Balm features a formula with violet pigment, which works as a brightening primer for an illuminated complexion, while the CC Balm melts at skin temperature and effectively covers imperfections.	2340237

The Analyst’s View

• Consumers want more natural make-up and a bare skin look and this will fuel the growing popularity of liquid color cosmetics which deliver a tinted natural finish.
• As boundaries between skincare and color make-up blur, color make-up with a skincare texture and skincare functional claims will continue to grow. Oil texture offers opportunities for growth across all sectors.
• With the introduction of new product formats that sit in-between traditional make-up and skincare, the hydrating gel or watery texture will gain more popularity as it offers good absorption and leaves a fresh light feel.

 

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