Men are becoming increasingly vain and concerned with looking good. While fragrances and colognes are still the most highly sought products, demand for hair products, anti-aging products and moisturizing products has been growing.

Several brands already have entire lines just for men, with masculine fragrances and packaging and that also cater to the practicality and objectivity that are the hallmarks of men. Products that care for the skin before and after shaving are very much in the majority, as are fragrances, while products for the hair, beyond the classic gel, are gaining immense ground. One big newcomer in the men’s segment is soap for the intimate areas. This was previously only available for the female market, but is now trending for men as the latter group are growing ever more concerned with their well-being.

Mindful of practicality, men’s products are characteristically multipurpose, such as 3 in 1 shampoos, developed for the hair, beard and body, or 5 in 1 moisturizers, for moisturizing, refreshing, oily skin control, soothing and sunscreen.

Male skin needs specific care because male hormones are different than women’s, making the type and degree of perspiration different and giving men different skin characteristics, among other aspects. Accordingly, active ingredients with anti-inflammatory, healing, refreshing and soothing properties are those most used in male cosmetics, as the following examples show.

Chamomilla Recutita Flower Extract – This works as an emollient and decongestant and refreshes, soothes and heals, is an antiseptic and regulates and purifies the skin;

Tilia Cordata Extract – This works as an emollient, softens, heals and moisturizes;

Mentha Piperita Oil – This stimulates, soothes, refreshes and is an antiseptic. It restores and reinvigorates the body and soul;

Triticum Vulgare Germ Extract (and) Saccharomyces Cerevisiae Extract (and) Sodium Hyaluronate – A multipurpose complex with anti-irritant properties that restores the sebum and moisturizes;

Melaleuca Alternifolia Leaf Extract – This works as a fungicide and controls scalp oiliness;

Hydrolyzed Lupine Protein – Purified fractions of lupin beans, rich in glutamine peptides, vitamin PP (vitamin B3), high in aminoacids, including among others, glutamic acid, aspartic acid, arginine, leucine, serine and trace elements such as zinc, coper and iron. It feeds the hair follicle and stimulates mitotic and proliferative activity, accelerating cell renewal and encouraging hair growth. In addition, it stimulates protein synthesis and promotes keratin maturation, vital for healthy hair growth;

Sodium PCA (and) Sodium Lactate (and) Arginine (and) Aspartic Acid (and) Pca (and) Glycine (and) Alanine (and) Serine(and) Valine (and) Proline (and) Threonine (and) Isoleucine (and) Histidine (and) Phenylalanine (and) Medicago sativa extract (and) Humulus lupulus extract (and) Rosmarinus officinalis extract (and) Melilotus officinalis extract – Antioxidant that protects and strengthens the scalp, stimulates increased capillary density and also prevents hair loss while conferring shine and nutrition.

For more information, visit : www.in-cosmeticsbrasil.com