Colombia’s fragrances market had a turnover of 953 million Colombian pesos in 2007 and roughly 1,300 (one billion three hundred million) in 2012, with the forecast for 2017 a rise to 1,656 (one billion, six hundred and fifty-six million) Colombian pesos in sales.
The growth in market value in local currency was 8.8% in 2007, and 2008 saw the largest growth of recent years with a rate of 9.0%. 2012 did not see such a good result, with growth of only 1.0%, but forecasts indicate an improvement in this segment in Colombia over the next few years, reaching 6.7% growth in 2017.
The 2007 turnover in dollars in Colombia’s retail market fragrances segment was 458 million. The 2012 turnover rose to 720 million and the forecast for 2017 is 780 million dollars. In percentage this represents a growth of 23.5% in 2007, 3.8% in 2012 and the forecast is for 4.4% growth in 2017.
Spending per capita of the Colombian population in the fragrances market was 10.16 dollars in 2007,14.90 in 2012 and the forecast for 2017 is 15.21. The segment as proportion of Colombia’s gross domestic product (GDP) was around 0.2211 in 2007, 0.1945 in 2012 and the forecast is around 0.1783 for 2017.
Colombia’s fragrances market had a turnover of 1,281 (one billion, two hundred and eighty-one million) Colombian pesos in 2011, divided into 707 million on products for women and 574 million on products for men. In 2012 Colombia had a turnover of approximately 1,295 (one billion, two hundred and ninety-five million) Colombian pesos, divided into 719 million on products for women and 576 million Colombian pesos on products for men.
Summary: Annual Growth Rate
Over the last 5 years, Colombia’s fragrances sector had an annual mean growth rate of 5.7%.
Over the next 5 years, the forecast is for an annual mean growth rate of 5.7%.
Companies’ market share in Colombia’s fragrances segment:
Belcorp
In 2011, 15.4%; in 2012, 16.6%.
The L’Oréal Group
In 2011, 12.7%; in 2012,14.1%.
Avon Products Inc.
In 2011, 8.6%; in 2012,9.4%.
Prebel
In 2011, 2.3%; in 2012, also2.3%.
Johnson & Johnson Services, Inc.
In 2011, 2.1%; in 2012, also 2.1%.
Belleza Express S.A.
In 2011, 1.9%; in 2012, also 1.9%.
Grupo Puiq
In 2011, 1.8%; in 2012, also1.8%.
Vorwerk
In 2011, 1.2%; in 2012, also1.2%.
Yanbal de Colombia S.A.
In 2011, 1.1%; in 2012, also1.1%.
Amway
In 2011, 0.7%; in 2012, also 0.7%.
Others
In 2011, 52.2%; in 2012,48.7%.
Fragrances
Research data.
Retail market definitions: The research was performed in a market that includes fragrances for men and women. Body sprays were excluded from the research. Market size is based on all retail sales, including direct sale to the consumer.
Segments definitions
Men: This segment includes popular products and luxury lines.
Women: This segment includes popular products, luxury lines and unisex products.
Included in the research: Fragrances for men and women. Unisex products are part of the female segment. Included are luxury lines, middle-range sectors and popular market. Perfume, eau de parfum, eau de toilette, eau de cologne, aftershave lotions and colognes.
Excluded from the research: Body sprays, makeup preparation products and fragrances for babies.
Source: Pesquisa Mintel / Mintel Research