Capsum takes home first Sensory Award at in-cosmetics in Paris
Capsum took home the first ever in-cosmetics Group Sensory Award in Paris last night, impressing judges with its Epure IsoBulle product.
Introduced to celebrate the most innovative developments in sensory and texture, in-cosmetics presented Gold, Silver and Bronze awards in this category during its annual award ceremony. The awards saw 22 products shortlisted by a panel of industry experts.
Nikko Group – Nikko Chemicals took the Silver prize with its Merguri Series, while Technature won Bronze with its Leaf Mask innovation.
More than 500 exhibitors and visitors gathered for the award ceremony hosted at Restaurant Dormant in Paris, following day two of in-cosmetics 2016.
Isabelle Ricart, Marketing – Training at Capsum, said: “We are shocked but very happy to have won. We were quite new in the field so it is an honour to be rewarded and I hope we have huge success with the technology we have developed. I think we won because the product is visually beautiful and different – it makes it easy for the customer to believe in it.”
The judges said: “Capsum deserves the Sensory Award today for the innovation displayed in the product. The award is a fantastic new addition to the show’s portfolio and inspired many noteworthy entries, making it tough to pick a winner.”
Cathy Laporte, Exhibition Director of in-cosmetics 2016, added: “We introduced the Sensory Bar at in-cosmetics 2016 for the first time to provide visitors with some hands-on experience of new textures. This is a hugely important part of the personal care industry and we’re delighted to award Capsum with our first Sensory Award.”
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