This is a historic year for in-cosmetics Latin America! In 2024, the event will reach its 10th edition and will feature some new additions to surprise the attending public. Among them is the increase in exhibition space by 28% compared to 2023 (when it occupied an area of 5,546 m²), as well as the growth in the number of exhibitors.
The fair is recognized as one of the most important in the beauty and personal care sector, bringing together a diverse array of market players, from internationally recognized brands to new ones, for presentations of launches in technologies, actives, and raw materials, in addition to their portfolios of ingredients and solutions. In this sense, it also connects visiting professionals with upcoming market trends.
To ensure you have an unforgettable experience, we’ve prepared this guide with recommendations and information on how to organize your visit and make the most of your time and the attractions at the pavilion.
1. Location
In-cosmetics Latin America takes place in Brazil, but it is an international event. The country is logistically strategic for bringing together professionals and brands from across Latin America and other regions.
São Paulo, where the fair is held, offers a full range of hospitality services to meet the diverse needs of those coming from outside the state or the country, including a variety of culinary options, leisure activities, and cultural experiences.
Regarding the region’s relationship with the market, it is worth highlighting the biodiversity of the continent, especially in Brazil, known for the characteristics of its biomes, which enable the development of research and inputs for the cosmetics sector.
2. Visitors from LATAM and Other States (Travel and Accommodation)
Each edition, the international fair welcomes attendees from different parts of Brazil, from Latin American countries, and from other continents. For those coming from afar to attend in-cosmetics Latin America 2024, here are some tips and conveniences to make the experience much more comfortable and safe.
RX Brasil offers a travel program. By taking advantage of it, you can obtain better rates on flights and hotels close to the Expo Center Norte pavilion, as well as receive assistance during your journey.
All benefits are possible thanks to the organizer’s partnership with a travel agency specialized in corporate travel, which offers services to optimize transportation and accommodation. For more information, click here.
3. The Website: Information about in-cosmetics
The event’s website is the main source for checking all the information related to the 10th edition of the fair, including the themes of the lectures, the list of exhibitors, and the awards.
Before your visit, it’s advisable to check in advance the topics and schedules of presentations, the location of stands, and create an agenda—these actions contribute to an even more complete and organized experience.
Information is available at https://www.in-cosmetics.com/latin-america/en.html
4. Registration and Connection with Exhibitors
On the website, you can also complete one of the main steps for visiting: registration.
RX, the organizer of in-cosmetics Latin America, offers free online registration for visitors, which speeds up entry and helps avoid long queues at the venue.
Moreover, early registration brings advantages for those looking for a personalized visit experience. This is because during the registration process, there is an option to connect with exhibitors and products of greater interest through “Matchmaking.”
This technology connects visiting professionals with brands, new launches, and items available at the event. By indicating areas of interest, each visitor receives recommendations from the system to organize an itinerary for one or two days of the fair.
The digital tool expands opportunities for business, partnerships, and allows for prior contact with industry players.
Professionals visiting in-cosmetics Latin America can also use the Collect technology. With this tool, each visitor has access to information about solutions and active ingredients presented at the event through an app that scans the QR code available on each exhibited product.
5. Attractions at in-cosmetics Latin America 2024
The event takes place over two days, and among the attractions, this edition will feature:
- Innovation Zone – showcases the latest launches from exhibitors.
- Testing and Regulation Area- where you can find regulatory specialists, laboratory equipment, and solutions for cosmetic testing.
- Marketing Trends – a space to follow trends and information on market research and data.
- Technical Seminars – offer content and updates related to actives, raw materials, and formulations that are transforming the sector.
- ABIHPEC Innovation Workshop – organized by the Brazilian Association of the Personal Hygiene, Perfumery, and Cosmetics Industry (ABIHPEC), it gathers market specialists to present initiatives and current topics of the industry. Access to the workshop is paid.
- Innovation Tour – a guided tour led by one of the in-cosmetics Latin America guest market experts, Cleber Barros, for R&D professionals from cosmetics manufacturers, third-party manufacturers, and private label brands to learn about launches, raw materials, and ingredient technologies.
The event also features three awards: Innovation Zone Best Ingredient Awards (which rewards the most innovative ingredient of the edition), The Green Ingredient Award (recognizes the ingredient that stands out in sustainability), and the ABIHPEC Innovation Award (highlights projects that contribute to innovation and increased competitiveness of the national beauty and personal care industry).
6. Transportation
During the two days of the fair, there will be a free shuttle service departing from Avenida Voluntários da Pátria next to the Portuguesa-Tietê Station (Metro Line 1 – Blue) to the pavilion (round trip).
For those driving their own vehicle (car or motorcycle), Expo Center Norte has a parking area. Information and rates are available at https://expocenternorte.com.br/.
7. Structure
Security, structure, and convenience are some of the organization’s pillars. Therefore, the pavilion will offer the following services:
– Internal food court;
– Medical clinic;
– Accessibility;
– Guide dogs allowed;
– Cloakroom;
– Public telephone;
– Taxi service;
– Information center;
– Security room.
8. Opportunities
By bringing together national and international players to present their product portfolios and solutions, in-cosmetics Latin America, in addition to being a space for market updates, also offers opportunities for networking, partnership development, and business. Make the most of it!
9. Questions
If you have any questions, RX offers the following contact channels:
Email: atendimentovisitante@rxglobal.com
Phone: +55 (11) 3060-4717
10. Venue, Date, and Time
in-cosmetics Latin America – September 25th and 26th, from 10 am to 7 pm.
Expo Center Norte – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo – SP, 02055-000
Register now at https://bit.ly/4bywMQp
Feeling inspired?
Then why not visit one of the in-cosmetics events around the world?