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October 9, 2019June 3, 2020

Indie Brand Series: Authenticity in digital: Why indie brands need to get real

In an era of ‘fake news’, photoshop and social media filters, that manipulate reality, brand authenticity is becoming an increasingly important factor in the consumer decision-making ... Read more

September 30, 2019May 27, 2020

Indie Brand Series: Building a Connected Strategy

Industry, North America, Trends

Indie brands have been applauded for their approach to rejuvenating the cosmetics and personal care industry. In fact, they have been credited for influencing the multi-nationals, ... Read more

September 24, 2019May 27, 2020

Indie Brand Series: Financing Your Business – Can Crowdfunding Work For Indie Brands?

Industry, North America, Trends

Over the past two decades, crowdfunding has witnessed a surge in popularity, with Indiegogo and Kickstarter widely recognised as pioneers of the online funding movement. In ... Read more

September 18, 2019May 27, 2020

Indie Brands Series: Sourcing Challenges Part II

Industry, North America, Trends

It’s the challenge that all start-up indie brands face. Navigating the tricky terrain of outsourcing their manufacturing in the early days of building their brand. Following ... Read more

August 15, 2019May 27, 2020

Indie Brands Series: Sourcing Challenges

Industry, North America, Trends

Want to be the next Tatcha, Morphe, Milk or Kylie Cosmetics? Launching your brand to market is just one step in a long line of milestones. ... Read more