customisation

January 11, 2019May 27, 2020

Part 2 – What level of personalisation suits you?

Global, Marketing, Trends

In part one of this blog last week, I discussed the different drivers behind the personalization trend and looked in depth at the varying interpretations of ... Read more

January 11, 2019May 27, 2020

Part 1 – What level of personalisation suits you?

Global, Marketing, Trends

A 2018 report by Beauty Monitor and Celebrity Intelligence noted that 86% of brand marketers believe customised beauty solutions will be important to the success of ... Read more

November 15, 2018May 27, 2020

in-cosmetics Formulation Summit draws international attention as it explores the emerging world of bespoke beauty

Formulation, Press releases

The in-cosmetics Formulation Summit 2018 set the agenda for the new, rapidly growing and exciting area of personalisation, which saw delegates from over 24 countries gather ... Read more

October 8, 2018May 28, 2020

Changing Consumer Values: The Six Core Pillars Reinventing the Global Fragrance Market

Marketing, Trends

By Clotilde Drapé – Beauty & Fashion Analyst at Euromonitor International Globally, fragrances saw total value growth of 5.5% in 2017, reaching USD49 billion. Whilst Asia Pacific ... Read more

July 31, 2018June 3, 2020

Annual Formulation Summit explores the rise of personalised beauty

News round-ups, Press releases

in-cosmetics hosts on-trend conference – the science behind the latest marketing trend to sweep the personal care industry – personalised cosmetics. The Summit covers AI, smart ... Read more

June 19, 2018

Trends in natural beauty

Marketing Trends, News

The trend for natural beauty products is well established across the world as growing numbers of consumers reject chemical-laden formulations in favour of alternatives perceived to ... Read more

February 3, 2017

Customisation and cosmetics – the changing game of make-up

Asia, Colour Cosmetics, Europe, Korea, Latin America, Market Trends, North America, Skincare

Customisation is big business in most industries. The idea of a tailor-made product created to a specific brief couldn’t be more appealing. Take the automotive sector ... Read more

January 12, 2017June 3, 2020

3 Top Trends to look for in 2017

Marketing, Trends

It’s a new year, a fresh start and set to be an exciting year ahead! So, what does 2017 hold? This report will take a look at ... Read more

September 18, 2015

On the brink of true customisation

Asia, Colour Cosmetics, Haircare, Market Trends, Marketing Trends, Skincare

As more people move into cities across the globe there develops a need to express one’s individuality, and that can stretch to all areas of life. ... Read more