There are two types of content strategy: content strategies that work because they provide consumers with the content that they want, and content strategies that don’t ... Read more
At last year’s annual SCC scientific symposium in New York, Dr Joe Schwarcz gave an excellent talk about cosmetics, chemicals and the public perception of product ... Read more
There are a lot of C words in social media: content, collaboration, community, conversation, consultant. However, probably the most important C word is connection. Many organisations ... Read more
