Skin care, traditions and empowerment: Key trends shaping India’s booming beauty market

Skin care, traditions and empowerment: Key trends shaping India’s booming beauty market

The surge in the consumption of beauty products in India is giving rise to new trends, which are presenting significant opportunities for cosmetic companies and brands.

India is home to the second-largest population in the world with 600 million youths under 24. The size of the market has propelled its beauty and wellness market which is currently growing at a CAGR of around 18%.

With a traditional affinity for beauty and more knowledgeable consumers, Indian consumers have developed a strong interest in cosmetic products.

“The growing connected population has just recently been exposed to trendy international brands and there is huge excitement and craving for knowledge about cosmetics,” ​ said Florence Bernardin, founder of Information et Inspiration, a French consultancy that specialises in the Asian cosmetics market.

At the same time, she said, the unique concerns and culture of Indian consumers have left gaps in the market, creating huge potential for further product development.

To read more, visit Cosmetics Design Asia:

Florence Bernardin, Founder of Information et Inspiration, will lead two sessions at in-cosmetics Asia; ‘India, the emerging beauty giant’ on Tuesday 5 November at 17:00 and ‘C-beauty, the rise of a beauty empire’ on Wednesday 6 November at 14:00, both in the Marketing Trends Theatre. The first session will highlight and decode the latest trends and products from India and explore upcoming trends as well as present best product development practice for R&D professionals and marketing techniques. The second session will highlight through different trends and hot products, the dynamic Chinese market and how the future beauty landscape will evolve. For more information on the in-cosmetics Asia 2019 education programme, visit:


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