Global cosmetics industry congregates in Bangkok as visitor audience grows by 14 percent

7,486[1] visitors attend busiest ever in-cosmetics Asia event, proving it remains the place to grow your business, through new trends and personal care ingredients

11 November 2015 – Thousands of cosmetics industry professionals from across Asia gathered in Bangkok last week to source the latest ingredients for the next generation of personal care products. The annual in-cosmetics Asia event once again provided a one-stop-shop of unique personal care ingredients, fragrances, testing, lab equipment and regulatory solutions, while allowing visitors to learn about the latest trends driving consumer demand and impacting the industry in Asia.

The 2015 edition of in-cosmetics Asia, held at the Bangkok International Trade and Exhibition Centre (BITEC) from 3 – 5 November, attracted 7,486 (audited) visitors. As well as a large pan-Asian audience, visitors hailed from 59 countries, including Australia, Canada, Colombia, France, Nigeria and Russia, all looking to source the latest innovations from almost 400 exhibitors.

Emphasising the importance of the event to the Asian personal care industry, the visitor figure marks a 14 percent increase on last year’s number, with a substantial increase in international buyers from companies such as Coty, Estee Lauder, L’Oreal, Procter and Gamble, Shiseido and Unilever, to name but a few.

A select group of these international visitors were part of the show’s new Gold Buyer programme, a brand new business matching platform designed to facilitate quality meetings between key visitors and exhibitors.

Perhaps the most exciting area of the show at in-cosmetics Asia was the Formulation Lab – a recreated lab on the show floor – that provided a unique opportunity for delegates to acquire hands-on formulation training. Interactive demonstrations took place throughout the three show days and were delivered by Ashland, DSM Nutritional Products, Gattefossé, Grant Industries, Lipoid Kosmetik, Nikko Chemicals and The Institute of Personal Care Science – exclusively for the benefit of formulators and R&D delegates.

Reflecting one of the biggest global trends in the personal care ingredient industry today, the theme of in-cosmetics Asia 2015 was ‘Natural and Organic’, a sector that is growing rapidly in Asia and across the world. To highlight the various innovations in this area, alongside a series of free-to-attend educational seminars, a Product Trail highlighted a number of innovative natural and organic ingredients that cosmetics manufacturers could use in future products.

A spotlight was also placed on the Chinese market. As the second largest consumer of cosmetics globally, the country plays a vital role in the industry and as such in-cosmetics Asia hosted 49 Chinese exhibitors, with a dedicated pavilion and Country Focus zone highlighting some of the most innovative companies and products. Additionally, visitors could use the Chinese Product Trail to easily identify the most inventive ingredients the region has to offer, while meeting the key players in the market.

In addition to the Natural and Organic and Chinese Product Trails, visitors were able to browse a huge number of innovations in anti-ageing, skin-whitening and UV filters. Curated by industry experts, the in-cosmetics Asia trails were extremely well-received by visitors who found them an excellent way to source the newest and most innovative ingredients – by category.

Haw Diann Wai, Corporate Innovation Director at Estee Lauder (China), who was one of the visitors who attended the event, commented: “This was my first time at in-cosmetics Asia and I enjoyed it very much. There was a great variety of suppliers offering new and innovative actives, textures and formulas that we can potentially work with. I felt that this show and what it offered was really suitable for a cosmetics manufacturer like ours”.

Besides the superb business opportunities available to visitors and exhibitors alike, one of the highlights of the event was the ever-popular, free-to-attend Educational Programme. This year it featured more than 40 presentations from acclaimed industry figures, including Alain Khaiat of Seers Consulting, Florence Bernardin from Information and Inspiration and leading market research agencies such as Euromonitor International and Mintel.

More than 2,000 delegates joined the Marketing Trends presentations over the three days. Particularly well-attended was a seminar presented by Minji Kim from Euromonitor International, which highlighted global trends in beauty and personal care. Delegates were also keen to hear the latest thoughts on the use of nanomaterials in personal care formulations, while a presentation on the controversial topic of animal testing provided invaluable information to Asian businesses.

Alongside the popular Marketing Trends presentations, 27 Innovation Seminars took place, providing visitors with a unique insight into different techniques and ingredients being used across the globe. Run by some of some of the world’s most innovative businesses, the sessions delivered the latest thinking on ethnic anti-ageing, marine ingredients for light and uniform skin, as well as sustainable tools for new facial care rituals.

On 4 November, in-cosmetics Asia announced the winners of its coveted, annual Innovation Zone Best Ingredients awards. This year there were two categories – Best Active and Best Functional – with personal care ingredient manufacturers keen to receive recognition for their latest innovations. Lucas Meyer walked away with the Gold awards in both categories for its Happiness in a Jar with LecigelTM functional and Exo-PTM active ingredients. Also recognised were Ashland’s ElixianceTM Biofunctional (Active), Evonik Industries’ Varisoft EQ 100 (Functional), Gattefossé’s Gatuline® Spot-Light (Active) and Nikko Chemicals’ Nikkol Nikkofine LW (Functional).

Sarah Gibson, Exhibition Director at in-cosmetics Asia, commented: “Every year we are seeing in-cosmetics Asia grow, which proves that the ingredients, innovations and education on show are what the Asian personal care industry requires. Importantly, we also saw an increase in the number of international visitors – who account for 34 percent of the audience. The response from our exhibitors has been overwhelming positive as they enthused about the quality of attendees on their stands and our new Gold Buyer programme.”

Reed Exhibitions, the organiser of in-cosmetics Asia, has already announced the location and dates for the 2016 edition, which will take place at BITEC, Halls 102-103 in Bangkok from 8 – 10 November 2016.

[1] Visitor figure audited by The Searcher, an independent market research agency appointed by the Thai Convention and Exhibition Bureau.

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Notes to editors:
For more information about the event or to request interviews with shortlisted companies or high resolution images, please contact Adam Craig or Astrid Dickinson at the in-cosmetics Asia Press Office, on +44 (0)20 7240 2444.

More information about Reed Exhibitions:
Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices.

Reed’s portfolio of over 460 events serves 52 industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE 100 company and world-leading publisher and information provider.

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