in-cosmetics Global 2020 announces stellar line-up for 30th year

in-cosmetics Global 2020 announces stellar line-up for 30th year

Celebrating 30 years of innovation, the industry’s biggest cosmetics and personal care event announces exceptional programme of seminars and exhibitors for 2020

Returning to Spain’s cosmopolitan city of Barcelona from 31 March – 2 April 2020, in-cosmetics Global is set to provide an unrivalled platform for R&D specialists and formulators at the forefront of the burgeoning cosmetics and personal care industry.

Celebrating its 30th anniversary and sixth time in the Spanish city, the leading event for personal care ingredients will once again bring together suppliers with finished product manufacturers, as they look to network, learn about future trends and discover new products. The industry’s biggest names including BASF, Evonik and Croda continue to be attracted to showcase the latest products, ingredients and services.

And, with the value of the global cosmetic products market expected to reach USD 805.62 billion by 2023[1], in-cosmetics Global will offer unrivalled insights into the key trends driving this ongoing market growth. The show will welcome leading experts from Euromonitor, Mintel, GlobalData and BEAUTYSTREAMS, delivering the latest intelligence and market analysis.

Top tier exhibitors from across the globe

in-cosmetics Global continues to attract some of the industry’s biggest names in beauty and personal care, hailing from all corners of the globe. 2020 is set to be no different, with 100% of the top 20 suppliers set to once again display their latest ingredients, services and products.

in-cosmetics Global will also welcome over 50 Spanish suppliers who will cover everything from suncare to decoratives, including the likes of Industrial Quimica Lasem S.A.U (IQL), Neftis Laboratorios SL, and Thor Especialidades S.A.

More than 20 new exhibitors are confirmed including the likes of Forestwise, a leading manufacturer of sustainable and high-quality herbal extracts and natural carotenoids derived from wild-harvested ingredients from the forests of Indonesia and Vidya Herbs. These companies make up just some of the 800 suppliers confirmed to exhibit at the 2020 event.

Keeping up to date with the latest market trends

The popular Marketing Trends Theatre returns with a wide range of sessions, offering insight into the latest trends, facts, figures, market analysis and research data affecting the personal care industry.

Kicking off the first day, Gabrielle Beckwith, Senior Analyst – Beauty and Fashion at Euromonitor, will give attendees a tour of the world’s beauty, from A-beauty to K-beauty. She will be followed by Michael Nolte, Creative Director at BEAUTYSTREAMS, who will define consumer archetypes and how their lifestyles, needs and buying habits will impact the beauty industry in 2021 and above: lifestyle shifts impacting product development and storytelling.

Later that day, Zeze Oriaikhi-Sao, Founding Director of Malée Natural Science, will delve into how the industry and brands alike are shaping and gearing up for the inclusion of African beauty, the continent and its consumers. Elsewhere, Andrew McDougall, Associate Director – Beauty & Personal Care at Mintel, will question what the panorama of humanity means for the beauty industry.

Stylus’ senior beauty editor Lisa Payne will reveal five beauty consumer tribes that brands need to know about in order to maintain relevance, further their businesses and be a driving force in the ever-changing beauty landscape. Finally, Povilas Sugintas, Beauty and Fashion Consultant at Euromonitor International, will consider the beauty and personal care retailing of today and tomorrow and how brands can survive and thrive in the rapidly changing market.

The Marketing Trends Theatre will also host two roundtables across the three-day event – the first, focusing on Indie brand development, and the second debating the growing trend for CBD with representatives from Prohibition Partners, HO KARAN, and OTO.

Other key topics set to be discovered at the Marketing Trends Theatre include what’s next in haircare around the world, the evolution of a digital native brand into retail, halal beauty and C-Beauty: a market to watch and get inspiration from.

Time to get technical

The comprehensive and free-to-attend educational programme also features over 80 technical seminars, where R&D professionals can familiarise themselves with key personal care ingredients and hear leading suppliers share hints, tips and in-depth knowledge of the solutions they provide.

On the morning of the first day at in-cosmetics Global, a session on taking care of our protective skin barrier and why we love ceramides will be delivered by Evonik’s Global Head of Product Development Innovation Management Active Ingredients, Jennifer Schild. Discussing formulating high-performance haircare products in the clean beauty trend, Caroline Mabille, Global Business Development Manager Hair Care at Solvay Novecare, will showcase a selection of Solvay ingredients – such as eco-friendly conditioning Jaguar® and cruelty-free & gluten-free strengthening protein, Mackproplus® Rice C – that could significantly help formulators in the design of efficacious and appealing products in the clean beauty trend.

Elsewhere, Principal Scientist at Ashland, Roger McCullen, will talk about embracing hair’s physiochemical properties to leverage its natural texture. He will present exclusive data to demonstrate the differences in the lipid characteristics of various hair types, using advanced imaging technologies to explain the properties of the surface and internal structure.

Shiny and new for 2020

Reflecting the rapid growth of beauty technology, the 2020 event will see the launch of a new Beauty Tech Zone at in-cosmetics Global, focusing on eight key product segments and functions including personalised purchase, ongoing support and sales strategies. Through a series of dedicated talks and exhibitor showcases, the Beauty Tech Zone will be a networking hub that brings together relevant buyers, investors, marketers and retailers.

Additionally, a new #PitchPerfect competition will give three exhibitors the opportunity to present concepts to a mixed panel of judges and win the first-ever ‘Best Technology 2020’ award for their innovative concept, solution or ready-made product.

Find inspiration in the Formulation Lab

The Formulation Lab returns to give R&D professionals and those with a laboratory background an unrivalled opportunity to soak up formulation advice and practical techniques from the likes of Evonik, Sensient, Azelis and Ashland in a purpose-built lab. For the 2020 event, in-cosmetics Global will be partnering with leading accredited online Organic Cosmetic Science School, Formula Botanica, who will be hosting formulation training sessions open to all R&D and non-R&D professionals.

Other Formulation Lab sessions will see Carol Corvez, Global Formulation Senior Manager at Lucas Meyer Cosmetics, demonstrate how to formulate a sprayable emulsion in a sustainable way using Lysofix™ – a unique pure lysophospholipid O/W emulsifier for flexible formulations. Sharing the latest innovations in natural and mild cleansing, Claudia Brunn, Manager Global Product Development Surfactants & Oleochemistry at BASF Personal Care and Nutrition GmbH, will present Texapon ® SFA (INCI Disodium 2-Sulfolaurate) – a new natural anionic surfactant that enables the creation of ultra-mild, stable cleansing formulations with a special foam sensation.

Limitless opportunities for learning

Taking place on 30th March, the in-cosmetics Global pre-show Regulatory Conference also offers regulatory and compliance professionals an opportunity to advance their understanding of the world’s biggest markets and their key regulatory modules. Covering everything from microplastics to halal certification, the paid-for conference helps professionals to stay compliant within differing international personal care frameworks. Spaces are limited, so attendees are encouraged to book their places and take advantage of the early-bird rate, available until 14 February 2020.

Elsewhere, personal care professionals can discover and discuss the most prevalent industry issues at one of five half-day Workshops. These paid-for lessons help attendees identify and plan for future business opportunities as well as navigate potential challenges surrounding topics including preservation challenges and skin sensitives, and formulating for a sustainable future. Among the experts confirmed, Dr. Nava Dayan LLC will draw upon more than 30 years of experience in the skincare segment to discuss recent findings in skin microbiome mapping, research and regulatory aspects.

in-cosmetics guides the way

in-cosmetics Global has been curated to allow visitors to make the very most of their time at the show. A number of specialist tours and trails will help attendees achieve this, including the Indie Trail that successfully launched for the first time at the 2019 event.

Guided by formulation expert, Rouah Al-Wakeel, R&D professionals are exclusively invited to embark on a series of R&D tours that will stop by selected exhibitor stands for face-to-face introductions and exclusive product presentations. The 2020 tours will focus on three key areas: protection, haircare innovation and naturals.

An interactive Zone for everyone

Returning as one of the most popular areas at the show, the Innovation Zone showcases, in one interactive space, the most innovative personal care ingredients designed to enable the next wave of formulations for personal care products. Products will be launched at the show or in the six months prior, providing R&D professionals unique exposure to innovation and a competitive edge.

Formulation Displays will also be hosted within the Innovation Zone, where a number of exhibitors will offer the chance to get hands-on and test formulations as well as learn how they are made. Event partners Mintel will also be holding Live Demonstrations hosted by its Beauty & Personal Care team who will present the latest products available for the hottest marketing trends.

The Sensory Bar will offer stimulating, direct interaction with products including fragrances for haircare, the next lipstick taste and transforming textures for moisturisers. For those looking for new creations for the next wave of colour cosmetics, the Make-Up Bar will present new formulations covering everything from pigments to technologies.

Offering yet another interactive opportunity, the Sustainability Corner will feature the latest advancements and accomplishments in sustainable personal care, including raw materials and products that meet certain environmental and social standards and support the personal care industry’s sustainable initiatives.

The Fragrance Zone will bring together prestigious fragrance houses, producers and distributors. Attendees can gain expert advice, learn about regional differences and source the latest aromatic components for personal care formulations from leading fragrance suppliers, including Luzi AG and CPL Aromas. For the latest developments in high-end lab equipment, the Lab Zone will bring together leading companies to share their knowledge of emerging trends and innovations. In addition, the Testing & Regulations Zone will inspire solutions to ensure the safety, stability and shelf-life of personal care products.

Highlighting contrasting global developments, country-specific, Pavilions will bring together niche suppliers from France, the UK, South Korea, Brazil, Spain, South Africa, Colombia, Peru and Tunisia.

Roziani Zulkifli, Exhibition Director of in-cosmetics Global, commented:

“We’re incredibly proud to be celebrating 30 years of in-cosmetics Global. During this time we have championed innovation and played host to some of the most influential product launches in the industry. Last year, personalisation and the rise of digital were highlighted as the next trends and the establishment of these drivers in 2019 is reflected with the launch of the new Beauty Tech Zone in 2020. We’re excited to see what innovation will be revealed and what will be pinpointed as the next market drivers. As one of the most cost-effective platforms for R&D professionals, in-cosmetics Global is not to be missed.”

For more information and to receive the latest updates, register to attend via the website


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