in-cosmetics group launch brand-new Discover platform

in-cosmetics group launch brand-new Discover platform

The world-renowned in-cosmetics group has launched Discover – a dedicated digital space that allows the beauty and personal care industry to share and promote their new ingredients and innovations. Featuring the very latest launches from exhibitors across the full in-cosmetics portfolio, the brand-new directory will be a one-stop shop for product manufacturers.

Launching in April 2021, to coincide with a series of new ingredient showcase webinars, in-cosmetics Discover gives exhibitors the chance to promote new products, maximise market visibility and generate leads throughout the year. R&D professionals and product manufacturers will be able to access detailed product information, marketing collateral, videos and contact details to inspire and inform their formulations.

With a reputation for strong networking possibilities, the new in-cosmetics platform will help exhibitors to connect with new and existing contacts.  The simple and easy to use directory will also encourage collaboration as formulators and manufacturers build potential partnerships for the future.

Major names within the industry have already confirmed participation in the directory including Evonik, Givaudan, Solvay, Gattefossé and Lubrizol Life Science. in-cosmetics Discover will be home to a host of innovative new ingredients including CBD Oil Balance by INFINITEC, set to launch in April, which offers a complete treatment for oily skin. Elsewhere, Vanderbilt Minerals LLC will showcase its variety of natural ingredients including smectite clays VANATURAL® Bentonite Clay and VEEGUM® Magnesium Aluminum Silicate which are mined from natural deposits in the United States.

Showcasing the latest launches

Taking a deep dive into the latest ingredient launches, in-cosmetics Discover will host its first online ingredient showcase across five days in April. Starting on 20th April and concluding on 29th April, the limited series will include 44 thirty-minute online sessions which will help viewers to understand the products’ capabilities.

On the first day of the showcase, representatives from Clariant Production France will present two ingredients. The first, Ethience Protect, is a Clariant Active Ingredient x Beraca product which is extracted from the press cake of Brazil nut oil and builds a stronger skin barrier. Secondly, they will present Celyscence, an active ingredient born from Clariant Active Ingredients x Biospectrum research, which prevents cell senescence by hacking the zombie (senescent) cells, reversing their phenotype and clearing harmful zombie cells from the skin.

In a session on shaping your body’s self-esteem, Lipotrue SL will introduce Silstem-UTM, a green active ingredient that mimics the action of neurotransmitters, as experienced during cold exposure or exercise, by acting directly on naturally innervated adipose tissue. Silstem-UTM enhances the release of NRG4, an adipokine that activates lipolytic functions and improves adipose tissue innervation to induce a slimming effect and reduction of cellulite.

R&D professionals can also hear from Evonik as they use the product showcase to highlight its ROVISOME® delivery system technology. Evonik will report on the benefits and applications, whilst revealing its latest product development.

Commenting on the launch of in-cosmetics Discover, Cathy Laporte, Portfolio Director at Reed Exhibitions, said: “It has been particularly hard this past year for R&D professionals to discover the very latest ingredients and also for suppliers to effectively communicate their new product launches. While we wait to bring the industry together at one of our shows, we wanted to continue to support this connection and collaboration by providing a brand new, purpose-built platform to stay up to date with the very latest ingredient and product launches. Alongside this new directory, we’re delighted to offer a comprehensive series of online showcases, giving even more opportunities to discover the perfect ingredient for future formulations.”

For more information on in-cosmetics Discover, visit our website.

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