The in-cosmetics Latin America, an international event dedicated to professionals in the raw materials sector for the personal hygiene, perfumery, and cosmetics industry (HPPC), has already begun preparations for the 2024 edition, scheduled to take place in September when it will celebrate its 10th anniversary. One of the novelties, announced by RX, the promoter and organizer of the event, is that the exhibition space will be 28% larger than that of the event held last year.
According to Ana Beatriz Elia, manager of in-cosmetics Latin America, the expansion of the area is the first step to build an even larger edition. “I took over management this year, as we celebrate a decade of the event, with the main objective being to increase results overall. We want to focus on expanding value and satisfaction, both for visitors and exhibitors,” she says.
The expansion of the space came from the need to better accommodate not only the professionals who visit the event but also the number of exhibitors, which is 12% higher than the previous edition, with the prospect of further growth in the coming months. in-cosmetics Latin America set records in 2023, with over 190 brands and a content and experience program helping to attract an audience of 5,983 unique visitors, a 23% increase compared to the previous year.
“The market players launch ingredients during in-cosmetics Latin America, making the event the annual opportunity for professionals in the sector to update themselves on the upcoming trends and technologies in raw materials. By increasing the space for this exchange, we reinforce that our goal is to bring even more innovation to an industry that is constantly evolving, with investments in research and development, keeping up with consumer behaviour profiles, needs, and the entire chain responsible for production. Our focus is to connect the Latin American region with the most advanced ingredients the industry has to offer worldwide,” says Ana Beatriz.
The in-cosmetics Latin America 2024 is scheduled to take place on September 25th and 26th at Expo Center Norte, in São Paulo. More information at: https://www.in-cosmetics.com/latin-america/en.html
About in-cosmetics Latin America
It is the leading event in Latin America for raw materials for the beauty and personal care industry. It is part of the in-cosmetics Group, which leads the largest sector fairs in Europe, Asia, and the Americas, and is organized by RX Global, a reference in event organization worldwide. In-cosmetics Latin America is an important business center for the region, connecting suppliers and cosmetics companies with the main market trends and innovations.
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