News round-up: From the acquisition of Perricone to AmorePacific’s entry into the US men’s grooming market

News round-up: From the acquisition of Perricone to AmorePacific’s entry into the US men’s grooming market

Hut Group acquires Perricone for $60m

Multinational technology provider The Hut Group (THG) has confirmed that it has acquired US prestige skincare brand Perricone MD.

The business was founded in 1997 and has been built into an award-winning portfolio containing more than 100 product patents, all focused on clean and gluten-free formulation and cruelty-free. 

“Perricone MD has a strong heritage, a loyal customer base and is a truly exciting addition to THG’s beauty portfolio,”  Matthew Moulding, founder, chairman and chief executive of THG, said.

“The online beauty and skincare sector is growing rapidly, and this acquisition enables us to further strengthen our position as the world’s leading pure-play speciality beauty brand owner and retailer.”

That Perricone MD brand will be joining a growing THG portfolio that currently contains own-brands such as ESPA, Grow Gorgeous, Ameliorate, Mama Mio, Christopher Robin and Mio Skincare. 

THG says that the Perricone business already shows EBITDA profitability and that the acquisition is not expected to negatively impact its bottom line in any way.

Coty goes international with Kylie Skin 

Coty is going international with its top-selling Kyle Skin line, pushing it into four new markets with the launch of an international website

The four new sites will make the Kylie range available to consumers in the UK, France, Germany and Australia, where they will be able to buy products in local currencies, without having to pay excess duties or customs fees. 

Coty also claims that local distribution networks will also ensure faster deliveries in all four of the new markets, which should give a significant boost to the launch considering how the pandemic has impacted the consumer landscape. 

“The launch of the Kylie Skin international websites…reinforces Coty’s strategic commitment to strengthening the direct-to-consumer business model,”​ said Simona Cattaneo, President Luxury Brands at Coty, says in this week’s media release about the e-commerce expansion.

Kylie Jenner, who is a member of the Kardashian family, famed for its reality TV series, says she is happy to grow her namesake brand into the new markets.

“I’m so excited to launch KylieSkin.com in markets across the globe. I always wanted to bring my skincare line to more consumers around the world and this will allow for an easier shopping experience and faster delivery,” Jenner said.

AmorePacific enters US market with men’s grooming range

Bro&Tips has entered the competitive US men’s grooming market, aiming to bring some unique Korean personal care design to the country. 

The range is being debuted on the US Amazon e-commerce platform, which is one of the leading channels for men’s grooming in North America. 

The brand range was created in 2017 as an AmorePacific in-house start-up range that aims to make personal care choices simple and convenient for a wide range of men. 

Its main focus is a range of all-in-one lotions, providing labelling that is both intuitive and to the point. The skincare range includes ‘Never Dry’ and ‘Never Wet’ aimed at both oily and dry skins, while there is a hand cream targeting men that smoke and an intimate wash.

Bro&Tips went viral shortly after its launch in Korea, with the intimate wash topping the category for men’s grooming in the country.

AmorePacific executives say that the brand has also gained a reputation for high quality, which helped to launch it into China and Japan through leading e-commerce platforms. 

“The U.S. male grooming market has huge potential just as the Asian market does. Considering current circumstances stimulating untact communication more than ever, we will accelerate our brand communication through digital channels that are easily accessible for the male customers,” said Lee Youngjin, the Senior Vice President of Amorepacific New Growth Initiative Division.

Roquette Beauté launches Paris expertise centre

Roquette has launched a dedicated research facility that aims to grow its footprint in the beauty and personal care space. 

The company is already a leading player in the food, nutrition and health markets, where it has carved out a name for itself as a leader in the plant-based ingredients area. 

The opening of the new centre will aim to support and boost innovation and co-operation in the beauty and personal care space, an area of the business the company wants to expand its capabilities into in order to broaden the scope of the business. 

The Roquette Beauté Expertise Center will start operating in November, from its location La Plaine-Saint-Denis, in the outskirts of Paris, where it is strategically located to support other beauty and personal care businesses. 

The facility covers more than 600 square metres of space that includes a testing centre, an application laboratory with dedicated areas to analyse lab results and evaluate prototypes, together with creative thinking space and an R&D laboratory and office space. 

Technology also plays a part in the new facility, including 360° lab cameras, allowing collaborations to be made online between formulation teams worldwide. 

“Only two years after its successful launch, Roquette Beauté has expanded its footprint, with a presence in Europe, North America and Asia, and already developed 20 brand new plant-based ingredients,” Bénédicte Courel, General Manager of the Cosmetics Business at Roquette.

“This new milestone is key to continue to reinforce our collaboration with our customers and partners and to address the increasing consumers demand for innovative, high performing and natural-based formulations”.


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Simon Pitman established his career as a business journalist 25 years ago. He is the founding editor of the Cosmetics Design B2B business journals, which continue to be the leading beauty and personal care news source worldwide. For almost two decades Simon has been focused on what makes the industry tick, uncovering the latest technologies and product launches, as well as the newest trends to impact this fast paced industry. He is also a veteran of the in-cosmetics Group events, and having attended every one of the shows worldwide he has developed a deep knowledge about everything pertaining to cosmetics formulation.

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