At in-cosmetics Asia in 2015, Emmanuelle Moeglin, Analyst of Mintel Beauty & Personal Care, looked at Experience is all – connecting products with consumers through multi-sensory experiences.

Sensory experimentation is a primary purchase driver in beauty. Understanding how to reinforce the connection between product and consumer is key to driving more experimentation and therefore product purchase.

This video will explore how to enhance the connection between the product and user and drive experimentation through multi-sensory experience including textures and scents, packaging and digital tools.

Come back to this news page weekly to see a new Marketing Trends & Regulations presentation that was taken at the show: news.in-cosmetics.com

Video taken at in-cosmetics Asia – The leading exhibition and conference in Asia for personal care ingredients – takes place in Bangkok in November – more info at www.in-cosmeticsasia.com