The First Edition of in-cosmetics Brasil is Judged a Ground-Breaking Success!

The First Edition of in-cosmetics Brasil is Judged a Ground-Breaking Success!

in-cosmetics Brasil is now established as a firm fixture in the international personal care industry calendar with the triumph of the 2014 event.

More than 80% of the space at the 2015 edition has already been booked!

in-cosmetics, the leading brand of events dedicated to personal care raw materials, held its first exhibition in Latin America this year, on 9-10 September at the WTC in São Paulo. The event welcomed over 2,100 unique visitors, 10% of whom came from countries such as Argentina, Colombia, Chile, Peru and the US, among others, and was deemed by all in attendance as a great success. It gathered together192 exhibitors from 33 countries on 158 stands, presenting more than 1,000 products. One sign of in-cosmetics Brazil’s quality performance is that 80% of the space for the 2015 edition was booked before the 2014 event closed its doors. Next year’s event will take place on September 30-October 1 at the Expo Center Norte, in São Paulo.

“in-cosmetics Brasil was introduced to the market as a comprehensive event that, in addition to the exhibition, delivered quality educational content and innovation via the seminars, workshops and the innovation zone. With a specific focus on raw materials, we were very well received by the industry, confirming that we are on the right track to becoming the best meeting place for personal care professionals in Latin America,” said Daniel Zanetti, Exhibition Manager of in-cosmetics Brasil.

On the Innovation Zone, exhibitors presented 10 of their newly launched products and Mintel presented 12 innovative finished products of interest to the Brazilian market for skin and hair. Mintel’s selection was made from various worldwide sources and the criteria for their choice were products offering protection against urban aggressor factors (pollution), anti-aging and customization (adapting the product to customer needs). According to Vivienne Rudd, Mintel Director of Innovation, Beauty and Hygiene and in charge of the Innovation Zone, visitors to in-cosmetics Brasil were delighted with the products. “I wasn’t expecting so many people. It was a great opportunity to meet and talk to many of our clients. The visit was indeed high quality.”

According to João Carlos Basilio, president of the Brazilian Association of the Toiletries, Fragrance and Cosmetics Industry (ABIHPEC), in-cosmetics provided the sector’s small and medium-sized businesses with access to innovative raw materials that can be incorporated into products, creating new formulas. “The industry has to be aware that innovating is the solution. The more innovative companies are, the more chances they have of growing,” he said. He said that over 65% of the in-cosmetics booths were taken by international companies, which would have a very positive impact on Brazil’s personal care sector. “We’re talking about a very significant market, and the fair showed that these positive perspectives are real.”

According to exhibitor Rose G. Barreiras, director of Química Bpar, in-cosmetics Brasil met the company’s business objectives and firmed up relationships with possible future clients. “In addition to gathering together a very focused audience, some points stood out to me. These included the look of the stands and the pre-booking of meetings with visitors to be held during the event, a tool available via the exhibitor’s portal. I also appreciated the lack of noise and visual pollution. The quality of the content presented at the Workshop was another high point of the event.”

More on in-cosmetics – The event is a business leader in the field of personal care ingredients and has a history of over 20 years. Having already held exhibitions in Europe and Asia, this year was the first time an in-cosmetics event was held in Latin America. in-cosmetics Brasil is backed by the leading Brazilian associations and bodies in the sector, who promote networking among professionals in the field.

Article supplied by Grupo Image. For more press information please contact the official in-cosmetics Brasil PR company:
Grupo Image
Tel: +55 (11) 3392-3025
Patrícia Macedo or Aline Prado

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