Hair color accounts for more than 20% of the global hair care revenue, and the global hair color market is predicted to grow at a CAGR of 9.22% over the period 2014-2019. As more and more consumers are using hair color as a styling and fashion statement, consumers who used to simply look to cover their gray are experimenting with trendier colors. This generates opportunities for brands to widely expand their shade offerings.
In terms of colors, Spring/ Summer 2018 hair shades are bold and directional – whether the hues are natural or synthetic in appearance. As consumers become more product savvy, sophisticated updates in textures and finishes bring stunning results. Blondes are infused with the sleek warmth of metallic gold shimmer. Brunettes have a moody elegance with deep inky hues, a nod to today’s strong influence from Asia. Statement colors this season include reds, shifting from the romantic Pre-Raphaelite copper-reds to the lavish Genuine Ginger tones for a very sumptuous approach to the season.