At in-cosmetics Korea 2017, Sanchit Mendiratta, Partner at Happy Marketer, looked at “What Asia’s mobile-first market means for you” during the Marketing Trends & Regulations presentations.

For over 10 years, Sanchit Mendiratta has utilised his experience in digital analytics and technologies to help leading organisations drive digital excellence such as Standard Chartered, The Coffee Bean & Tea Leaf, National University of Singapore, Royal Brunei Airlines, and Tigerair, among others. He also shares his digital experience as a guest lecturer at the SP Jain School of Global Management, Singapore, and the Indian School of Business, Hyderabad.

In this presentation, Sanchit Mendiratta demonstrates how mobile across Asia-Pacific continues to rapidly grow and shows no sign of slowing, especially in the cosmetics industry.

This growth offers plenty of opportunities for cosmetics brands and companies to reach and engage consumers via mobile.

You’ll learn how this growth will impact the cosmetic industry in the region and how your company can capitalize on these opportunities.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.