in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps out each sector of the industry and shows growth over recent years and future projections and perspectives.
We analyzed the research and over the coming weeks will share this information via several articles on our website.
The Latin American Shampoo And Conditioner Market
In the majority of Latin American countries analyzed via Mintel research, the shampoos and conditioners segment has experienced great growth over the last few years. Our study is based on 4 countries: Brazil, Chile, Colombia and Mexico. In 2012 Brazil’s population was 199.24 million people, Chile’s 17.40 million, Colombia’s 48.32 million and Mexico’s 114.98 million.
Brazil’s mean growth in the shampoos and conditioners segment over the last 5 years was 12.1%, Chile’s 9.7%; Colombia’s 8.8% and Mexico’s 4.1%. The forecast for mean annual growth in this sector over the next 5 years is 11% in Brazil, 7.1% in Chile, 5.2% in Colombia and 3.5% in Mexico.
In euros, the value of Brazil’s retail market was 1,326.8 billion in 2007, in 2012 2,200.8 billion and predicted to rise to 2,903.9 billion euros in 2017. Chile’s retail market value was 148.5500 million in 2007, 266.2311 million in 2012 and predicted to rise to 301.7493 million euros in 2017. The Colombian retail market turned over 125.1612 million euros in 2007 and 228.4763 million in 2012, with forecasts of 269.6302 million for 2017. The Mexican retail market turned over 805.404 million euros in 2007 and 864.965 in 2012, with forecasts of 1,080.70 for 2017.
In euros, growth in the retail market value in this segment in 2010 was 27.2% in Brazil, 24.1% in Chile, 25.6% in Colombia and 15% in Mexico. In 2012 growth in euros was 10.6% no Brazil, 18.9% in Chile, 23.1% in Colombia and 7.5% in Mexico. The forecast for 2017 is growth of 7.1% in Brazil, 6.2% in Chile, 3.3% in Colombia and 3.6% in Mexico.
Spending per capita of the Brazilian population in the shampoos and conditioners market was 11.046 euros in 2006, with the forecast for 2017 13.981 euros. In Chile spending per capita of the population was 15.30 euros in 2012, with the forecast for 2017 16.60. In Colombia spending per capita of the population was 4.728 euros in 2012 with the forecast for 2017 5.259. In Mexico spending per capita of the population was 7.5227 euros in 2012, with the forecast for 2017 8.9020.
The shampoos and conditioners retail market as proportion of Brazil’s gross domestic product (GDP) was around 0.12556% in 2012, with 2017 set to hover around 0.14663. In Chile this 2012 statistic was 0.12722, with 2017 set to hover around 0.11910. In Colombia it was 0.79133 in 2012, with 2017 set to hover around 0.74116. And finally, Mexico’s shampoos and conditioners retail market as proportion of gross domestic product (GDP) was around 0.0936913 in 2012, with 2017 set to hover around 0.775493.
COMPARISON: GREATER AND LESSER MARKETS
In a comparison of the 4 countries of Brazil, Chile, Colombia and Mexico, Colombia had the strongest market in the shampoos and conditioners segment, with a rate of 23.1% in 2012. In the same year, the sector turned over 228.476 million euros. Colombia’s greatest growth of recent years was in 2010, with a rate of 25.6%. Mean annual growth in Colombia between 2008 and 2012 was 8.8%. In 2017 the country expects a turnover of 269.63 million euros, representing a mean annual growth of 5.2% between 2013 and 2017.
Of the 4 countries, the one with the least growth in the shampoos and conditioners segment was Mexico, with a rate of 7.5% in 2012 and a turnover in in the sector in the same year of 864.965 million de euros. Mexico’s biggest growth in the last few years was in 2010, with a rate of 15%. The country’s mean annual growth 2008-2012 was 4.1%. In 2017 Mexico should see a turnover of 1.080,7 million euros, representing a mean annual growth of 3.5% 2013-2017.
Shampoos and Conditioners. Market and retail research data:
The research was carried out in a market that includes shampoos and conditioners for men and women, and unisex products. Market value is based on sales across all retail channels, including direct sales to the customer, and excludes the professional sector.
Products part of the research: male and female shampoos and conditioners and unisex products. Shampoo-conditioner combinations come under the shampoos segment.
Products not part of the research: sales made by hairdressers, coloring products (such as, for example, toners) and hair-repair products such as serums and tonics.
Source:
Mintel
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