At in-cosmetics Korea 2017, Sanchit Mendiratta, Partner at Happy Marketer, conducted a presentation on “Search engine optimisation for cosmetic brands – the KARATE approach” during the Marketing Trends & Regulations presentations.

For over 10 years, Sanchit Mendiratta has utilised his experience in digital analytics and technologies to help leading organisations drive digital excellence such as Standard Chartered, The Coffee Bean & Tea Leaf, National University of Singapore, Royal Brunei Airlines, and Tigerair, among others. He also shares his digital experience as a guest lecturer at the SP Jain School of Global Management, Singapore, and the Indian School of Business, Hyderabad.

Search Engine Optimization (SEO) is usually a murky area, filled with myths, secrets and lies about what works and what doesn’t.

Through Happy Marketer’s work with hundreds of clients, Sanchit distills the essentials of successful, cost-effective, results-orientated SEO into KARATE: a six-step program you can use to base your SEO plan around.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.