Record-breaking in-cosmetics Asia draws 40% international attendance

Record-breaking in-cosmetics Asia draws 40% international attendance

in-cosmetics Asia, the leading event in the APAC region for personal care ingredients, came to a close on 9 November with record-breaking visitor numbers and 40% international attendance, compared to 32% last year.

Bringing together top-tier suppliers, creators, and thought leaders from around the world, the event marked a significant milestone attracting 11,772 unique visitors, an increase of 16% vs 2022.

Reflecting the industry’s eagerness to engage with the latest advancements and trends in the sector and make the most of what the show has to offer, repeat attendee numbers surged by a third (33%) year-on-year, reaching 17,615.

An international audience

Drawing a diverse and international audience, 40% of visitors hailed from outside Thailand – travelling from the wider Asia Pacific region and beyond – the highest in the Bangkok show’s history.

The exhibition welcomed multinational powerhouses and leading local brands such as Aesop, Amore Pacific, Beiersdorf, Boticario, Emami, Godrej, Himalaya Wellness, Kenvue, Meiyume, Unilever and Paragon to name but a few.

Against this backdrop, a record of 581 personal care ingredient exhibitors showcased their innovations at the event, a 40% rise on the previous year. Among these were industry giants and the world’s top 10 suppliers, BASF, Dow, Croda, Evonik, Solvay, Clariant, Ashland, Lubrizol, Momentive, and DSM-Firmenich underscoring the event’s standing as an essential platform for innovation in Asia Pacific.

A noteworthy 53% (310) of exhibitors stood out for their dedication to sustainability and contribution to the transformation of a greener industry.

Celebrating Asian excellence

Asian suppliers shone brightly at the show’s prestigious Awards, held on the afternoon of 8 November. Claiming 80% of the Spotlight On Formulation Awards, Soho Aneco Chemicals, Nippon Fine Chemical, and Ichimaru Pharcos were just some of the esteemed APAC companies who took home accolades, highlighting the region’s pivotal role in driving innovation and excellence.

Meanwhile, Immunight™ by Lucas Meyer Cosmetics earned Gold in the Innovation Zone Best Ingredient Award (Actives Category) and Gattefossé’s Emulium Dermolea MB was awarded Gold in the Innovation Zone Best Ingredient Award (Functional Category).

Educational sessions that resonate

Leading speakers and experts from the likes of Mintel, Euromonitor, and others delved into trends, regulations, and techniques offering attendees a comprehensive understanding of the evolving personal care landscape. Across a variety of Marketing Trends & Regulations sessions, Formulation Lab presentations, Technical Seminars, as well as Spotlight On Seminars, the following were particularly popular:

  • Unlocking Southeast Asia’s beauty product shopping trends: The rise of e-commerce‘ by Vishnu Vardhan, Research Manager, Euromonitor International.
  • Understanding Gen Z: Beauty’s shapeshifters’ by Sienna Piccioni, Head of Beauty, WGSN
  • Beauty and personal care trends 2024: South APAC – Unlocking the future of beauty’ by Kinshen Chan, Senior Beauty & Personal Care Analyst, Mintel
  • ‘O/W waterproof mineral sunscreen with biodegradable emulsifier’ by Haruna Sawaguchi, Formulation Development Group, Nikko Chemicals
  • How to enhance your V-neckline beauty’ by Ivan Marcos, Sales Manager – APAC, LipoTrue
  • Biomimetics: Unveiling the future of bio-tech beauty’ by Carmen Gutierrez, Global Technical Specialist, IMCD Beauty & Personal Care, IMCD
  • Sustainable haircare collection’ by Pornpan Singhapantu, Associate Technical Service & Development Scientist, Dow Company

The Spotlight On showcase placed significant emphasis on sustainability and haircare, reflecting the industry’s growing commitment to eco-friendly practices. In addition to the display of ingredients aligning with these themes, an open theatre was introduced to give attendees the opportunity to enhance their understanding by combining the visual experience of exploring formulated ingredients with attending the informative seminars.

Notable sessions included ‘Instant crush: Natural silicone identical haircare active with 5 benefits’ from Simge Gürsoy, Technical Marketing & Sales Specialist, Normactive and a keynote on ‘Green chemistry method for haircare’ from Joonho Choi, Ph.D., Researcher & Pharmacist, Material Research Lab, AmorePacific R&D Unit.

Innovation Zone

The highly anticipated Innovation Zone once again served as the hub for new product development, showcasing 87 cutting-edge ingredients launched within the last eight months from the likes of Ashland, BASF, Dow, Galaxy Surfactants, Lubrizol amongst others. The renowned Zone provided a comprehensive overview of the industry’s latest advancements with a particular emphasis on skincare, suncare, haircare, and decoratives.

Sarah Gibson, Event Director of in-cosmetics Asia commented: “The event has once again proven itself to be the epicentre of creativity, collaboration, and inspiration within the APAC beauty and personal care ingredients sector. The record-breaking number of international visitors and exhibitors, and the outstanding performance by Asian suppliers, continue to cement the event’s standing as a focal point for beauty professionals. We’re proud to have created a platform that not only celebrates achievements but also propels the industry towards a more innovative and sustainable future.”

in-cosmetics Asia returns to the Bangkok International Trade & Exhibition Centre (BITEC) on 5-7 November 2024. For more information, please visit the website.


About RX (Reed Exhibitions)  

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

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