At in-cosmetics Korea 2017, Jihyun Bae, Vice President of the Product Strategy Division at AmorePacific, held a presentation on the “Recent skincare trends in Korea” during the Marketing Trends & Regulations presentations.

Jihyun Bae addresses K-beauty skincare trends, which have recently become a hot topic in the global cosmetics market.

Regarding the Korean cosmetics market, the skincare to make-up ratio is 7:3 (7 to 3). Although make-up is growing at a fast rate, skincare is by far the biggest market.(’16)

Traditional cosmetics sales channels such as department stores are waning, resulting in the decline of luxury skincare, whereas drugstores, online, travel retail (duty-free) and home shopping are emerging as new growth channels.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.