in-cosmetics Brasil has been granted access to research undertaken by Mintel (a world leading research company) into the cosmetics market in several Latin American countries. The study maps out each sector of the industry and shows growth over recent years and future projections and perspectives.
We analyzed the research and over the coming weeks will share this information via several articles on our website.
PART 1: MEXICO – SHAMPOOS AND CONDITIONERS MARKET
While Mexico’s economy grew only 1.1% in 2013, those who specialize in Latin America believe Mexico will outperform its neighbors in 2014, with the country benefitting from regrowth in the US, its largest trade partner. Mexico’s Gross Domestic Product (GDP) was 965,250 billion euros in 2013, with forecast growth of 1,512.85 in 2018.
In 2006, Mexico’s shampoos and conditioners market segment saw profits of 11,5602 billion Mexican pesos, and in 2012, 14,6046 billion, with expectations that 2017 will see an increase in sales of 17,2638 billion Mexican pesos.
Growth in retail market value was 4.3% in local currency in 2007, and 5.2% in 2012, with projections for 2017 seeing a growth of 3.4%. The value of Mexico’s retail market in euros was 848,455 million in 2006 and 864,965 million euros in 2012, with an expected 1,080.70 billion forecast for 2017.
Mexico’s largest growth over the past few years came in 2010: 15%. Average annual growth in Mexico 2008-2012 was 4.1%. If totals of 1,080.7 billion euros are seen in 2017, as is forecast, Mexico’s average annual growth rate 2013-2017 will be 3.5%.
In 2007, Mexico experienced negative growth in retail market value in euros, at – 5.1%. It was positive in 2012: 7.5%, with constant growth predicted for the next few years, and a total of 3.6% in 2017. Mexican spending per capita in shampoos and conditioners was 7.8963 euros in 2006, rising to 7.5227 in 2012, with expected continued growth reaching 8.9020 euros in 2017.
The shampoos and conditioners market as proportion of Mexico’s GDP was around 0.10976 in 2006; 0.0936913% in 2012, with this set to hover around 0.0775493 in 2017.
Mexico’s shampoos and conditioners market segment was 13,8827 billion Mexican pesos in 2011, divided into a turnover of 11,688 billion in shampoos and 2,5139 in conditioners. In 2012 total sales in this segment rose to 14,6046 billion Mexican pesos, with 12,2591 billion seen in shampoo sales and 2,3455 billion in conditioners.
The conditioners segment was divided as follows. In 2011 total retail sales were 2,513.9 billion Mexican pesos: 1,181.5 billion in rinse-off conditioners, 779.3 in leave-in conditioners and 553.1 billion in treatment masks. In 2012 total sales were 2,345.5 billion Mexican pesos, with 1,095.3 billion in rinse-off conditioners, 731.7 billion in leave-in conditioners and 518.5 billion Mexican pesos in treatment masks.
The conditioners segment was divided as follows. In 2011 total retail sales were 11,368.8 billion Mexican pesos, with 189.0 million in medicated products, anti-hairloss products and other problem products; 2,664.0 billion in 2-in-1 and 3-in-1 shampoos, and 8,515.8 billion in other types of shampoos.
In 2012 total sales rose to 12,259.1 billion Mexican pesos, with 235.0 million in medicated products, anti-hairloss products and other problem products; 2,717.3 billion in 2-in-1 and 3-in-1 shampoos, and 9,306.8 billion in other types of shampoos.
Market share of companies in Mexico’s shampoos and conditioners sector:
Procter & Gamble
In 2011 had 32.9% of the market; in 2012, 33.1%.
Colgate-Palmolive Company
In 2011 had 16.0% of the market; in 2012, 16.4%.
Unilever PLC
In 2011 had 13.6% of the market; in 2012, 14.2%.
The L’Óréal Group
In 2011 had 12.0% of the market; in 2012, 12.6%.
Laboratorios Grisis Hermanos SA
In 2011 had 3.3% of the market; in 2012 the same: 3.3%.
Revlon, Inc.
In 2011 had 3.3% of the market; in 2012 the same: 3.3%.
Own Label
In 2011 had 1.3% of the market; in 2012, 1.5%.
Others
In 2011 had 17.6% of the market; in 2012, 15.7%.
SUMMARY: ANNUAL GROWTH RATE
Mexico’s annual growth rate in the shampoos and conditioners segment over the last five years was 4.1%.
Predicted average annual growth over the next five years is 3.5%.
Shampoos and Conditioners. Market and retail research data:
The research was carried out in a market which includes shampoos and conditioners for men and women, and unisex products. Market value is based on sales across all retail channels, including direct sales to the customer, and excludes the professional sector.
Products part of the research: male and female shampoos and conditioners and unisex products. Shampoo-conditioner combinations come under the shampoos segment.
Products not part of the research: sales made by hairdressers, coloring products (such as, for example, toners) and hair-repair products such as serums and tonics.
To access further research into cosmetics and personal care markets worldwide please visit the Mintel website.