A triumphant return: in-cosmetics Asia is back with highest satisfaction scores in the show’s 13-year history

A triumphant return: in-cosmetics Asia is back with highest satisfaction scores in the show’s 13-year history

16 November 2022

in-cosmetics Asia made its triumphant return to Bangkok on 1-3 November – its first physical event in Thailand in three years. 10,032 cosmetic and personal care professionals (unique visitors) joined 414 exhibitors for the coveted opportunity to learn, network and discover the most recently launched ingredients.

With attendees joining from across the APAC region, including Thailand, Malaysia, India, Indonesia, South Korea, Vietnam, Philippines, Japan and Singapore amongst others, all eyes were on the show floor as several exhibitors announced exciting new ingredient launches.

Clariant launched Galactinol Advanced, a biomimetic active ingredient inspired by resurrection plants and obtained by biocatalysis. Meanwhile, Expanscience unveiled its Calybiota® Bio, a COSMOS-certified natural ingredient recommended for skincare and intimate hygiene.

ICHIMARU PHARCOS also introduced two new anti-ageing skincare active ingredients – Adeplump, a perfect adipose enhancer, and HappiCloy, a skincare active formulated to improve skin elasticity and sagging.

Highlighting the revival of colour cosmetics, Neelikon unveiled 17 new pearlescent pigments ideal for personal care and colour applications. Allozymes also revealed Phytoene, the biomolecule responsible for the yellow, red, and orange colours in plants and vegetables, which is ideal for use as an anti-UV and anti-oxidation cosmetic ingredient.

Dow launched seven high-performing and sustainable new technologies including its EcoSense™ GL-60 HL Surfactant and EcoSense™ GL-60 HA Surfactant. The two naturally derived (>99% bio-derived) bio-surfactants, with emulsifying properties, enable the creation of highly desirable mild cleansing products. Meanwhile, Merck launched two new cosmetic active ingredients: RonaCare JouvaMer and RonaCare ReviMer for natural skin renewal, well-ageing and skin vitality.

Exhibitor Luis Alcalde, Business Development Manager at Laboratorios Argenol commented: “in-cosmetics Asia is our main gateway for the Asian market – we had the opportunity to see all our clients and potential customers during the show and we foresee a great future for our ingredients in Asia.”

Visitor (and Awards judge) Dr Awanthi De Silva, NPD Lead (Senior Chemist) at Moorebank aerosol fillers added: “I attended in-cosmetics Asia for the first time and the show did not disappoint. As a cosmetic development chemist, I found the seminars insightful. Whether you are a beginner or pro in the field, there was something for everyone. I will definitely attend again!”

A fresh look at cosmetic trends

Over 50 new ingredient suppliers that will drive the next wave of cosmetics innovation, joined in-cosmetics Asia for the first time. Among them, Elixens France displayed its leading range of essential oils, hydrosols, floral waters, dry plants, and other extracts, while Gustav Heess presented a range of specialty vegetable oils and Helioscreen explained its unique vitro sunscreen testing solutions. During the event, Uute Scientific Oy also highlighted its scientifically proven inactivated microbe extract from natural plant-based compost mixtures, soil, and plants, while Taiyo Corporation showcased its wide range of flavour, fragrance, anti-microbial material, deodorizer and fermented products.

Speakers also joining the event for the first time demonstrated how brands can embrace innovation and reinvention for success. Speaking at the Marketing Trends Theatre, Marcella Vanessa, CMO of Azarine Cosmetic, revealed how the company transformed its marketing strategy from bricks and mortar to online to reach unparalleled success. As one of the most exciting skincare brands in Indonesia, Azarine is recognised for its innovation and collaboration with the likes of Korean actor/celebrity Lee MinHo, Disney Marvel and most recently, BT21.

Other highlights from this year’s Marketing Trends programme included Julia Illera, a Senior Consultant at Euromonitor International, who spoke about rebounding amid market volatility. Sector-specific sessions also put global makeup trends under the spotlight by Natallia Bambiza, Makeup Category Analyst of The NPD Group, while smart skincare was the focus for Julius Lim, CEO & Co-founder, B&B Labs.

Protecting the future of personal care trends

The growing importance of sustainability was high on the agenda in this year’s Technical Seminars and Formulation Lab. Technical Seminars saw suppliers such as CLR, Givaudan, LipoTrue, RAHN AG, Sappi Biochemtech BV, Spec-Chem Industry and others offer a deep dive into their latest personal care ingredients and formulation techniques.

Meanwhile, the Formulation Lab welcomed R&D and lab technicians from cosmetic and contract manufacturers, private labels, and indie brands to join hands-on sessions. With green formulation techniques dominating the conversation, representatives from Ashland to Clariant, Gattefossé Asia Pacific, Hallstar Beauty, IFF-Lucas Meyer Cosmetics, NIKKO Chemicals and PDO, Primient Covation LLC as well as in-cosmetics Asia’s new Official Technical Advisor, Oliver Hofmann from Shieling Laboratories tackled formulating natural skincare, using clean, green effective vitamin derivatives, the benefits of waterless formulations, vegan emulsifiers and more.

Industry firsts on display

With 75 new ingredients on display, the Innovation Zone was the starting point for three-in-four (75%) visitors to in-cosmetics Asia. With ingredients on display launching within the past eight months, it represents the epicentre of innovation.

Helping to celebrate cutting-edge ingredients, exhibitors participating in the Zone were recognised in this year’s Awards. Announced on day two of the event, Mibelle BioChemistry took the Gold Award for the Innovation Zone: Active Ingredient Award for its NovoRetin™ aromatic resin – an ideal plant-based retinol alternative. The Silver Award was presented to Vytrus Biotech while two Bronze Awards were awarded to BASF and Cellicon Lab.

In the Innovation Zone: Functional Ingredient Award, Ashland celebrated the Gold win for its novel, nature derived Antaron™ soja glyceride. Meanwhile, double wins in both Silver and Bronze categories saw Global Bioenergies, Sharon Laboratories then Hallstar Beauty and Jan Dekker exclusively at IMCD all recognised.

Joining the celebrations were the winners of the 2022 Spotlight On Formulation Awards. This year’s Spotlight On themes spanned Healthy Skin and Makeup, with all formulated ingredients fitting into these trending sectors. With more than 30 entries reviewed by a panel of expert judges, DKSH took the Gold title for its BABY One More Time face cleanser powder, while Innovacos took Silver followed by Evonik with the Bronze title.

Speaking about the event’s return to Thailand, Sarah Gibson, Exhibition Director, in-cosmetics Asia said:  “It has been a monumental three days in Bangkok reuniting personal care professionals face-to-face after three years without a physical event. The key takeaway for me is seeing how many international visitors travelled and enjoyed themselves, perfecting their formulation skills at our hands-on Formulation Lab, checking out all the new products on show, attending the numerous exhibitor parties, interacting with suppliers, and sharing their experiences on social media. Indeed, visitor and exhibitor satisfaction (net promoter scores) this year are the highest in the show’s history – we are back, and the industry is alive and kicking!”

in-cosmetics Asia returns to the Bangkok International Trade & Exhibition Centre (BITEC) from 7-9 November 2023. For more information, visit the in-cosmetics Asia website.


About in-cosmetics Asia

Join in-cosmetics Asia, where all areas of the cosmetics industry connect to inspire, share insights and spark potential collaborations.

Celebrating excellence in the field of ingredient innovation, in-cosmetics Asia also offers high-quality education on the latest science and trends.

Plus, with targeted networking opportunities for the international personal care ingredients community, you can uncover the tools to engage in new business and evolve your brand.

Whether you are a visiting personal care creator or exhibiting supplier of ingredients, fragrances, lab equipment, testing or regulatory solutions, in-cosmetics Asia has something for you.

Join us for fresh-thinking and development, unlocking better experiences for consumers in a changing world.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com


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