The core essence of digital transformation is to leverage technology, processes, people & culture to improve the customer experience across their entire journey. This is especially true in businesses like cosmetics & skin care that have both online & offline retail presence. In Asia, where a generation has skipped the desktop experience and is known to bemobile first, chatbots and mobile chat-apps like WeChat, LINE, Whatsapp, Kakao are evolutionizing how brands can create awareness, drive engagement and consideration, facilitate transactions and payments as well as provide customer service.

In this session, Prantik will share a framework supported by regional and global case studies that you can refer to holistically embrace and integrate mobile to improve your customer’s experience and drive profitable growth in your business.

in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.asia.in-cosmetics.com

Speaker is Prantik Mazumdar, Managing Partner, Happy Marketer, more info at https://www.happymarketer.com/