Do you know what performance claims consumers are most interested in? What about the ones brands in the industry are researching the most, while plotting the next formulation that will turn the industry on its feet?
in-cosmetics Global 2023 might be over, but we know that the quest for innovative beauty ingredients never ends. While you’re busy bringing your products to market, it can be challenging to keep up with the ever-changing beauty verse.
What if we told you that you don’t have to wait for the next in-cosmetics event to stay up-to-date with the latest trends? in-cosmetics Discover powered by Covalo keeps you connected with innovative ingredients and formulations, all year round. Just take a look:
Trends, trends, trends — shaping the future of the industry
If you’re exploring interesting ingredients or looking to get that same amount of inspiration you’d normally get from the show, stay put. The beauty industry is witnessing exciting advancements driven by consumer demand for natural and effective ingredients.
- Marine ingredients, with their wide range of benefits from UV protection to anti-aging effects, have gained popularity. Through sophisticated harvesting and preservation techniques, marine ingredients have become more environmentally friendly and potent.
- Another trend taking the industry by storm is neurocosmetics, leveraging the connection between the brain and skin to address common skin concerns with long-lasting results. This personalized approach to skincare aligns well with the growing preference for natural and sustainable ingredients.
- Biomimicry is also on the rise, reflected in the increasing popularity of ceramides. These lipid molecules, naturally found in the skin, support the skin barrier function for hydration and protection.
Whether you’re seeking inspiration or exploring specific trends, Discover enables you to connect with innovative suppliers and uncover groundbreaking formulations. Just like Elena Jimenez, CEO and Technical Director at Helenis Biocosmetics, who discovered the platform during in-cosmetics Global. She expressed her relief, stating, “It was very difficult to reach everyone with microbiome-focused ingredients, until I came across your stand. Discover saved my trip.”
Backed-up beauty
Do you know that feeling when you know exactly what you’re looking for in an ingredient? You’ve got your performance and sustainability claims all set, but where do you even begin to find a matching ingredient? Especially with consumers being more knowledgeable about skincare ingredients than ever, we understand the need for finding the right ingredient.
We’ve noticed that anti-aging remains a top priority among consumers, with a strong demand for products that improve the appearance of aging skin and provide hydration. This is also reflected by the searches formulators like yourself perform on Discover: it remains the number one most sought-after performance claim on the platform.
Let’s also not forget the growing popularity of ingredients whose performance is backed by science, like retinol, niacinamide, and vitamin C. By narrowing down your search based on performance claims, you can meet the rising demand for natural, effective, and sustainable skincare solutions. Just to give you an example: moisturizing, brightening, and UV protection are some highly sought-after performance claims, next to natural, plant-based, and biodegradable when it comes to sustainability. With Discover’s powerful filters, navigating through the vast world of cosmetic ingredients becomes effortless.
Beauty does not age, but ingredients might
Award-winning ingredients serve as a powerful source of inspiration for formulators in the beauty industry. These ingredients, recognized for their excellence during events like in-cosmetics Global, showcase the latest innovations in cosmetic ingredient development. We’ve found that formulators look to these award-winning ingredients for inspiration, as they represent the cutting edge of the industry, demonstrating the potential for creating formulations that consumers will be raving about — until the next trend comes along, that is.
On Discover, both under categories like Awards and Recently Launched, the interest for 2022 products and 2023 products is abysmal – the filter for 2023 products reached our top 10 although it was launched only a week before the event!
At the same time, trends like scalp care and the growing demand for China-approved ingredients, reflect the evolving preferences of consumers and the industry’s response to meet those demands.
The focus on scalp care arises from the understanding that the scalp is an extension of facial skin, leading formulators to explore the application of facial ingredients (such as salicylic and hyaluronic acid) in scalp and hair care products. This trend, known as the “skinification” of hair care, highlights how flexible the industry is when it comes to adapting to consumers’ needs and wants.
The rising demand for China-approved ingredients, on the other hand, is driven by the immense market potential in China and the complexity of its regulatory framework. Formulators recognize the opportunities presented by the Chinese market and seek ingredients that comply with the country’s regulations to ensure successful market entry. Moreover, the industry’s response to changing regulation (for example, eliminating the need for animal testing), reflects the growing consumer preference for cruelty-free and vegan products.
In this dynamic landscape, award-winning ingredients inspire formulators to push the boundaries of innovation, while trends like scalp care and the demand for China-approved ingredients demonstrate the industry’s agility in meeting evolving consumer preferences.
Discover your year-round resource for ingredient inspiration and sourcing
Whether you’re a seasoned veteran or just starting out, Discover offers ready-made formulations, innovative suppliers, and trending ingredients to fuel your creativity. Narrow down your search based on specific criteria, compare ingredients, and bookmark your favorites.
And here’s the best part: Discover is available to you all year round, so you don’t have to wait for the next in-cosmetics event. Don’t waste time sifting through countless offerings. Let Discover do the heavy lifting and find the right ingredients for your next beauty product.
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