14 NOVEMBER, AMSTERDAM: in-cosmetics Global, the leading global event for personal care ingredients, has announced that the 2025 show will return to the RAI Amsterdam, the Netherlands from 8-10 April next year. Poised to be its most international event yet, the show – presented by KSM-66 Ashwagandha – will host over 1,000 exhibitors showcasing the latest advancements in science, innovation and sustainability to drive the next wave of cosmetic creations.
With the global beauty market projected to reach approximately $580 billion by 2027[1], Europe – along with the USA – remains one of the largest beauty markets[2] worldwide. Despite moderating global inflation in 2023, consumers are adopting a more deliberate purchasing approach to maximise their reduced disposable income. In the current climate, they are seeking value through discounts, social media deals, and ‘deinfluencers’ who highlight overhyped products, leading to a rise in competitively-priced dupes – especially among Generation Z[3].
Helping cosmetics brands and manufacturers navigate evolving needs of beauty consumers, industry leaders like BASF, Lubrizol, Symrise, Lucas Meyer Cosmetics, Givaudan Active Beauty, Ashland, GFC Life Science, Evonik, and Croda will showcase innovations addressing current shifts in the sector.
Plus, new exhibitors from around the world – including Germany, the Netherlands, the USA, Korea, China, and India – will be showcased in a dedicated hall as they aspire to become key players in the international personal care ingredient market.
Addressing evolving market trends and priorities
The event will feature multiple product areas and conference theatres, including the Marketing Trends Theatre, Sustainability Zone, Innovation Zone, Fragrance Zone, Sensory Bar, Make-Up Bar, Technical Seminars, Testing and Regulations Forum, Formulation Lab, and Testing Discovery Pavilion. Each area will spotlight evolving industry priorities, driving the sector forward to formulate products that delight customers and align with their values, drawing upon the best in cosmetic science excellence, pioneering technologies, and sustainability efforts.
This edition, the Marketing Trends Theatre will be organised into three key themes: day one will focus on the European and global market, innovation, and ingredient trends; day two will spotlight key and emerging trends like wellness and dermocosmetics; whilst day three will address the business of beauty and the future of the industry.
The Sustainability Zone, sponsored by AAK, will showcase the latest in green beauty, with sustainable sourcing solutions and eco-friendly formulations shaping the industry’s future. Following its launch last year, the Sustainability Zone Forum – curated by Dr. Barbara Olioso, CEO of The Green Chemist Consultancy and in-cosmetics Global’s Sustainability Advisor – will return in an expanded two-day format on 8–9 April 2025, now located on the show floor to enhance accessibility. The Forum will cover key topics, including regulatory shifts, Life Cycle Analysis (LCA), and sustainable packaging.
Additionally, Symrise, Mibelle Biochemistry, Probiotical and more will offer attendees exclusive insights into key trends impacting the cosmetics sector, such as skin screening and protection, mood-boosting neurocosmetics, and femcare in the R&D Tours.
Exploring innovation, sensory experiences, and testing advancements
The popular Innovation Zone, sponsored by Ashland, will spotlight state-of-the-art ingredient launches as suppliers showcase their major debuts in Functional and Active ingredients, reflecting the extensive hours and investment behind these innovations. The Mintel Live Demos within the Zone will highlight finished products of key trends and technologies shaping the future of beauty, offering data-driven insights and strategic recommendations.
Additional Zones at in-cosmetics Global 2025 will include the Fragrance Zone, where prestigious fragrance houses, producers, and ingredient distributors will showcase exquisite aromas and fragrances. At the nearby Sensory Bar, attendees can discover transformative sensory experiences through innovative personal care formulations.
Elsewhere, the Make-Up Bar will inspire the next generation of colour cosmetics, featuring novel pigments and formulations for eyeshadows, foundations, nail varnishes, and lip lacquers, all available for safe testing. These interactive spaces are designed for R&D specialists to explore unique sensations and discover technologies and bold colours from exhibitors including Luzi, IFF, Eurofragrance Iberchem S.A.U and MG International Fragrance Company.
New for 2025 is a strengthened focus on developments in testing and regulatory standards, designed to help brands substantiate claims, efficacy and science-backed beauty standards. On day three of the show, the Sustainability Zone Forum will transform into a pop-up Testing and Regulations Forum in partnership with Skinobs, tackling the latest regulatory updates, providing essential insights on product testing, and guiding attendees through the intricacies of policymaking. This will also feature exclusive content on the latest advancements in testing, including specialised sessions on longevity and anti-pollution efficacy. The Testing Discovery Pavilion and Boost Your Test initiatives – also in partnership with Skinobs – will provide a dedicated space to explore these latest testing methodologies.
Additionally, the Technical Seminars provide attendees with free access to explore the latest ingredients and technologies, with sessions that delve into specifications, scientific data and evidence that highlight how suppliers’ innovative concepts can elevate product development strategies. Presentations will feature top suppliers like LipoTrue, Eastman, Vantage Personal Care and Sytheon.
Meanwhile, the Formulation Lab®, sponsored by Brenntag and managed by award-winning cosmetic scientist, Lorna Radford, will give formulators a hands-on experience formulating with new ingredients, enabling them to refine their skills and experiment with emerging techniques.
Roziani Zulkifli, Event Director of in-cosmetics Global, said: “We’re excited to return to the Netherlands next year for in-cosmetics Global 2025. The Dutch, German and Nordic nations represent significant and influential beauty markets and for 2025 we’re particularly excited to deepen our engagement with these important regions.
“As always, science, innovation, and sustainability remain the backbone of the industry, and the event will continue to support Europe’s leadership in cosmetic science. We look forward to showcasing the very best in cosmetic science, with expanded show programmes and fresh opportunities for collaboration.”
in-cosmetics Global, presented by KSM-66 Ashwagandha, returns from 08-10 April 2025 at RAI Amsterdam, The Netherlands. For more information and to register to attend, visit here.
[1] https://www.mckinsey.com/industries/retail/our-insights/the-beauty-market-in-2023-a-special-state-of-fashion-report
[2] https://www.ctpa.org.uk/eu-and-worldwide
[3] https://www.euromonitor.com/article/top-trends-shaping-the-beauty-and-personal-care-industry-in-2024