At in-cosmetics Asia in 2015, Judi Beerling, Technical Research Manager of Organic Monitor looked at Natural & organic ingredients in cosmetics.

Many cosmetic brands are making natural and organic claims in the Asian market. It has become difficult to differentiate between brands making false claims from those with legitimate green formulations.

This video gives a detailed review of natural and organic ingredients in cosmetic formulations. Details are given of the synthetics typically not present in natural & organic cosmetics, as well as their green alternatives. Some products will be assessed according to their level of naturalness. What brands/formulations will make the grade?

Come back to this news page weekly to see a new Marketing Trends & Regulations presentation that was taken at the show: news.in-cosmetics.com

Video taken at in-cosmetics Asia – The leading exhibition and conference in Asia for personal care ingredients – takes place in Bangkok in November – more info at www.in-cosmeticsasia.com