At in-cosmetics Korea 2017, Sharon Kwek, Senior Innovation & Insights Analyst at Mintel, held a presentation on the “Beauty opportunities in Southeast Asia” during the Marketing Trends & Regulations presentations.

As a Senior Innovation & Insights Analyst at Mintel, Sharon Kwek is responsible for providing regional trend insights and analysis in Beauty & Personal Care categories for key clients within the Southeast Asia region.

Sharon explains that the region is a microcosm of global developments and businesses are centering their developments and expansions within the region.

Based on Mintel research and observations, you will not only find out more about urban beauty trends, but key areas influencing makeup, skincare and hair care routines and the innovations within the Beauty landscape.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.