AUTHOR: Belinda Carli, Director, Institute of Personal Care Science

Asian hair styles have evolved dramatically in recent years and this is having a huge impact on not only consumer choices, but the claims made by products in the marketplace and their performance aspects.

We’re also seeing a resurgence for perming and innovative colour products which not only influences formulations required, but also the after care and repair of hair which has contributed to some very interesting developments!

In a market sector that continues to grow rapidly, you need claims that not only meet current market trends but help you stand out against key competitors. You need products with performance aspects that not only meet current demands for the innovative styles and colours consumers are looking for, but also provide the care and styling hold required. You’ll also be surprised by where the industry is headed and what this means for your brand – but you’re at the right event to then meet with suppliers and find the product and material solutions!

This presentation will look at the trends in place, the leaders of the market, how to keep up and stand out, where your product concepts need to go (to ‘grow’) as well as those all-important trend predictions.

Please join this session at in-cosmetics Korea: 20 June 2017 at 17:00 – 17:45

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