At in-cosmetics Korea 2017, Belinda Carli, Director at the Institute of Personal Care Science (IPCS), looked at “The present and future of customization” during the Marketing Trends & Regulations presentations.

Belinda Carli is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognized Training for Cosmetic Formulation and Regulatory Affairs. Belinda provides training to all levels of industry, from Beginners through to Advanced Diplomas both on-site and via distance. She specializes in training on innovative and compliant product developments.

Customization is a rapidly growing trend that Personal Care companies need to embrace! Belinda Carli discusses some of the key features in this presentation including customisable bases with optional actives, how to customize color or scent, how apps can play a big part in your customized offerings etc. Watch this presentation to find out how to add customization to your product offerings so that you don’t get left behind.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.