At in-cosmetics Korea 2017, Nicole Fall, Founder of Asian Consumer Intelligence, presented the “Scented opportunities – the global fragrance market” during the Marketing Trends & Regulations presentations.

Nicole Fall is the founder of Asian Consumer Intelligence, an innovation consultancy specialized in strategic research and trend forecasting focused on partnering with brands and manufacturers to help inspire new services and products across a range of industries including beauty, cosmetics, food, beverages, consumer electronics and retail.

Fragrance is growing in demand across APAC as consumers actively seek new ways of introducing scent into their daily personal care routines.

Nicole Fall is looking at key drivers creating new opportunities for fragrance, as well as uncovering some of the lifestyle influences that are impacting consumer scent preferences. This presentation focuses on the region’s fastest growing fragrance markets to provide insight for brands to leverage new business opportunities.