Eleanor Head is the newly appointed marketing manager on in-cosmetics Global. Ellie used to work on in-cosmetics North America, left the company for a couple of years and we are delighted she is now back with us. We caught up with her this month to find out more about what drives her and what her aspirations are.
Can you tell us a bit more about yourself Ellie?
With over 15 years of international marketing experience spanning various countries including the UK, US, and UAE, I am thrilled to be taking on the role of marketing manager for in-cosmetics Global. I am a strategic and results-driven marketer with a deep passion for developing customer-centric and data-driven campaigns.
Having worked across diverse industries such as events, fintech, and education, I have honed my skills in understanding the unique challenges and opportunities within each sector. My primary focus has always been on increasing ROI by applying performance insights and analytics to optimise marketing strategies.
How does it feel to be back?
Returning to work with the in-cosmetics team is an exciting prospect for me, having previously collaborated on the Americas event. I am eager to reconnect with familiar faces and meet new clients, fostering strong relationships to drive innovation in the industry.
One of the areas I am most looking forward to exploring is the trends that are shaping consumer behaviour, from sustainability to diversity. By staying attuned to these trends, I want to help facilitate you in effectively positioning your products and connecting with your target audience on a deeper level. Together, we can create innovative strategies that resonate with customers and propel your brand to new heights.
I am looking forward to collaborating with you to help tell your product’s story to our visitors using the show’s features to create multiple touchpoints that can help shorten the decision-making process for potential customers. By strategically planning pre-show, during-show, and post-show engagement, we can ensure that your brand remains at the forefront of customers’ minds, leading to increased conversions and long-term loyalty.
What about the prospect of working back in the personal care ingredient industry?
Personally, I am intrigued to discover the latest ingredient innovations that go into creating cutting-edge products and I look forward to immersing myself in the vibrant atmosphere of the in-cosmetics event, where I can see, touch, and feel these innovations first-hand.
Embarking on this journey with you fills me with a sense of excitement. I am committed to bringing my wealth of experience, strategic thinking, and passion for marketing to our collaboration. Together, we can achieve remarkable success and make a lasting impact in the industry.
I eagerly await the opportunity to connect with you, learn more about your objectives, and work hand-in-hand to achieve exceptional results. Let’s embark on this exciting endeavour together and shape the future of your brand at in-cosmetics Global.
Outside work, what do you like to do?
In my free time, you can often find me working up a sweat in the spin studio. I thrive on the energy and challenge of spinning classes. Besides that, I have a passion for travelling and exploring new places and I am hoping to explore Costa Rica in the future. I also consider myself a big foodie, always on the lookout for new and unique restaurants to satisfy my culinary cravings.
I am also excited for a summer packed with concerts from the likes of the Arctic Monkeys, Pulp, and Blur, just to name a few. I also appreciate art in various forms, from art house movies to the latest art exhibitions happening in London. I love immersing myself and being inspired by these creative works.
I am also the proud owner of a big ball of fluff – my cat named Sushi. Sushi loves to make unexpected appearances during team calls, attempting to steal the spotlight or playing the role of a rock star by pushing items off the table.
Connect with Ellie on LinkedIn or meet her in person at in-cosmetics Global in Paris on 16-18 April 2024!
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Feeling inspired to see ingredients and trends in action?
Then why not visit one of the in-cosmetics events around the world?