in-cosmetics Asia delivered its most influential edition to date. This year’s event attracted a star-studded mix of high-profile industry leaders, C-suite executives, celebrity guests, Asian A-listers, beauty entrepreneurs and heads of some of the world’s best-known cosmetics houses.

The 2025 edition saw record-breaking attendance, with 14,383 unique visitors, up 10% year-on-year, whilst 40% of the attendees travelled from overseas. More than 700 exhibitors from Southeast Asia, wider APAC markets including Japan, Korea and China, as well as Europe, the US and beyond participated, underscoring the show’s scale and influence across the global beauty ecosystem.

Participation from major beauty heavyweights included Mr Hou Juncheng, Founder and Chairman of Proya Cosmetics; Yoshiaki Okabe, Corporate Executive Officer, Executive Officer Chief Marketing & Innovation Officer, Shiseido; and celebrity entrepreneurs such as Raisa Andriana, singer, songwriter and Founder of Raine Beauty; Chayadhorn Kitiyadisai aka Ingu, Managing Director of Ing CK; and Kadek Maharani Kemala Dewi, Co-Founder of MK Skin.

They were joined by representatives from major global multinationals, including L’Oréal, Unilever, P&G, Pierre-Fabre and Estée Lauder; leading local powerhouses such as Srichand, Paragon, Meiyume and The Martha Tilaar Group; and trend-forward brands like Kangaroo Mommy, all coming together to connect, inspire and collaborate on shaping the future of the region’s beauty ingredients industry.

Speaking at the show, Chayadhorn Kitiyadisai, Managing Director of Ing CK, said: “in-cosmetics Asia is my favourite show, and I look forward to it every year. I love getting to dive deep into the science and trending ingredients, and having discussions with so many incredibly talented chemists, scientists, and formulators from the exhibitors. It’s the main driver of the cosmetics and personal care industry.”

Unrivalled beauty trend forecasting

As the flagship event for APAC personal care ingredients, trend forecasting and formulation insight, the 2025 show delivered a strong programme of market predictions, technical breakthroughs and ingredient-focussed learning from leading specialists.

Some of the most noteworthy sessions included L’Oréal’s keynote in the Well-Ageing Conference, ‘Skin Longevity – Harnessing Systems Biology for Lifelong Skin Health,’ Guangzhou Reachin Chemical Co. Ltd.’s, ‘The Science Behind Polymer Thickeners for Superior Formulations & Sensory Aesthetics,’ and BEAUTYSTREAMS’ ‘2026 Trends Across Skincare, Haircare, Colour & Wellness.’

Other sessions explored ethical and halal beauty, Southeast Asian consumer trends, K-Beauty suncare innovation and successful strategies for brand building. Technical and science-led seminars included topics such as the harmonisation of cosmetic preservation and sustainability, scalp-to-skin protection, leveraging AI for cosmetic R&D and post-procedure skincare for optimal skin healing. The programme also featured hands-on formulation lab sessions including: ‘Next-Gen Lightweight Formulation: Calm, Protect and Defend Against UV Rays and Exosomes’ by Gattefossé.

Biotech-driven beauty also dominated the agenda, headlining the Spotlight On Biotech Beauty area with nearly 40 products showcasing the latest breakthrough biotech-driven innovations. The prestigious Spotlight On Formulation Gold Award was presented to Solabia Group for Serenibiome, a double-patented active that repairs skin sensitivity and helps to break the itch-scratch cycle.

Honouring APAC’s success

The in-cosmetics Innovation Zone Best Ingredient Awards celebrated exceptional ingredient innovation against a backdrop of record-breaking entries, featuring 120 brand new ingredients – the highest number to date.

Singapore-based start-up, ArrowBiome was awarded Gold in the Actives category for ArcherZyme, the world’s first clinically validated lysin for body odour control, marking a new frontier in malodour defence. Momentive Performance Materials claimed Gold in the Functionals category for Harmonie NatuVel Gel.

Now in its second year, the 9 Faces of the APAC Beauty Industry Award made an even deeper impact, drawing major attention from beauty giants Shiseido, Proya, The Martha Tilaar Group and Unilever. The award recognises remarkable individuals whose work is transforming the region’s beauty landscape in a meaningful way.

Building on this momentum, in-cosmetics Asia launched Ask the Experts, a free interactive session giving attendees personalised advice from leading personal care specialists on formulation, product development, green chemistry, sustainability, regulations and digital brand promotion.

Sarah Gibson, Event Director of in-cosmetics Asia, said: “This year’s in-cosmetics Asia has been truly momentous, both in its impact on the industry and as a clear marker of its position as the flagship event for the APAC beauty ecosystem. We never rest on our laurels and refresh the show every year to ensure it remains the region’s most dynamic and influential international personal care ingredient event.

“With over 22,000 visits across the three days and a 69% increase in full three-day attendance, the density and engagement at the show were remarkable. The show continues to bridge innovation, technology and marketing in a way that no other event can. We thoroughly enjoyed welcoming such a stellar attendance list and we already look ahead to next year – there’s even more new show initiatives to come.”

in-cosmetics Asia 2026 will take place from 3-5 November at the BITEC, Bangkok. For more information or to register interest, visit the website here.

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors