in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, will return to Thailand in November, as the region’s beauty industry celebrates one of its most successful years on record.
Currently leading the way as one of the biggest beauty markets in the world, accounting for almost a third (32%) of worldwide retail sales (US$570 billion)(*1), APAC is dominating the global sector with a revenue share of $181 billion (*2). This provides the perfect backdrop for the return of in-cosmetics Asia from 5-7 November 2024.
Taking place at BITEC, Bangkok, the event comes at a time when major beauty markets in the region have surged on the international stage; K-Beauty, J-Beauty, and C-Beauty have swooped Western markets, followed closely by emerging markets in Southeast Asia.
Reflecting this surge, interest in the show has skyrocketed, with the event’s website traffic from across APAC up by a staggering 277% year on year. The launch of a new Thai website and a WeChat account, alongside intensified targeting of prospects via digital platforms and partnerships across the continent, underscore this growing interest.
in-cosmetics Asia 2024 will welcome over 650 exhibitors from across the globe, the largest number in the show’s 15-year history. These include some of the top 10 suppliers, from Ashland, Croda, and dsm-firmenich, to Evonik, Clariant, and Lubrizol. Additionally, the event will feature 79 new exhibitors and more in a dedicated New Exhibitor Zone.
Encompassing four key focus areas, this year’s event will hone in on science, innovation, trends, and community, ensuring visitors gain unparalleled insights into the latest developments and directions of the industry in the APAC region and beyond.
Aligned with both growing and emerging consumer trends, anti- ageing and well-ageing, health and wellness, natural beauty, sophisticated simplicity, and neurocosmetics will be prominent themes seen throughout exhibitors’ showcased products and the extensive, informative educational programme.
Spotlight On Skin Screen
With climate change impacting skin health and consumers becoming increasingly concerned about melanoma, acne, atopic dermatitis, and other conditions, the demand for products that protect and preserve skin health is on the rise.
This year’s Spotlight On Skin Screen will offer interactive experiences for attendees to touch and test ingredients specially formulated for skin protection, repair, maintenance, and alteration.
Exhibitors including Ashland Singapore, Bloomage Biotechnology Corp, Spec-Chem Industry, MyMicrobiome, IMCD APAC, Galaxy Surfactants, and Clariant Singapore will present and discuss their latest advancements in anti-inflammatory products, the microbiome, probiotics, skin lightening and brightening, blue light therapy, and more.
All showcased ingredients will compete for the prestigious in-cosmetics Asia Awards.
Looking towards future trends
This year’s refreshed Marketing Trends and Regulation Theatre – a space to discover the latest cosmetic industry marketing insights, trends, and regulations – will offer visitors updated, not-to-be-missed insights, with sessions delving into topics such as global beauty, wellness trends in APAC; K-Beauty and C-Beauty, artificial intelligence (AI), botanical resources, and more.
Adding to the vast educational opportunities on offer, the Formulation Lab will return to host live demonstrations on formulating finished products using exhibitor ingredients. In addition, the expert-led Technical Seminars will provide comprehensive overviews of key personal care ingredients shaping the APAC beauty market, their benefits, and scientific substantiation of product claims.
Sarah Gibson, Event Director at in-cosmetics Asia, said: “This year’s in-cosmetics Asia returns at an exciting time; the Asian beauty market is booming, and it’s more influential than ever before. The show will once again act as a key hub connecting the region with broader global markets and help to facilitate collaboration in cosmetic R&D.
In response to last year’s international attendance, we are enhancing our multilingual, digital, and social media promotion across Asia Pacific to attract a continent-wide audience to this R&D epicentre. With growing interest in the region, we are dedicated to making the event a truly multi-cultural gathering for attendees from across the APAC region and beyond.”
“We are thrilled to report the highest visitor and exhibitor satisfaction scores in the history of the show from the 2023 exhibition, reflecting our strongest performance yet. For the first time ever, we’re running out of space at the venue, which is indicative of the market’s flourishing status.
Stay tuned for a major announcement on an exciting collaboration that is set to elevate scientific advancements and shape the future of beauty and skincare.”
in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products. For more information and to register to attend in-cosmetics Asia, visit here.
*1: https://www.euromonitor.com/article/top-beauty-trends-shaping-asia-pacific-insights-from-china-japan-india-and-south-korea
*2: Euromonitor International
ENDS
Notes to editors:
For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk
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RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com
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RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
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