Chile’s Soap, Bath and Shower Products Market

Chile’s Soap, Bath and Shower Products Market

Chile’s toiletries, fragrances and cosmetics (HPPC) sector has grown greatly over the last few years and experts feel that Chile’s soap, bath and shower products segment is a good bet for sales expansion.

In 2008 Chile’s soap, bath and shower products market had a turnover the equivalent of 38 billion Chilean pesos; in 2013 58 billion, and the forecast for 2018 is a rise to 77 billion in sales. Growth in retail market value in local currency was 11.9% in 2008 and 3.5% in 2013, with the forecast for 2018 growth of 5.4%.

Chile’s retail market turnover in this sector in dollars was almost 73 million in 2008; 93 million dollars in 2010 and 117 million in 2013, with the forecast for 2018 127 million. In percentages, this is a growth of 11.9% in 2008; 23.4% in 2010 (the greatest growth of recent years) and 1.7% in 2013, with the forecast for 2018 growth in this segment of 4.3%.

Spending per capita of the Chilean population in the soap, bath and shower products market was 4.341 dollars in 2008; 6.669 in 2013, and the forecast for 2018 is 6.933. The segment as proportion of Chile’s gross domestic product (GDP) was around 0.040504 in 2008; 0.042275 in 2013, with the forecast for 2018 around 0.038927.

Overall Chile’s soap, bath and shower products market had a turnover of 51 billion Chilean pesos in 2011, divided into a turnover of 27 billion in shower/bath products, almost 22 billion in bars of soap and 2 billion Chilean pesos in liquid soaps and bath/shower gel.

In 2012 Chile’s soap, bath and shower products market had a turnover of 56 billion Chilean pesos, divided into a turnover of 31 billion in shower/bath products, almost 23 billion in bars of soap and 2 billion Chilean pesos in liquid soaps and bath/shower gel.

In 2013 the segment had a turnover of almost 58 billion Chilean pesos, divided into a turnover of almost 33 billion in shower/bath products, 23 billion in bars of soap and 2 billion Chilean pesos in liquid soaps and bath/shower gel.

Summary: Annual Growth Rate

Over the last 5 years, mean annual growth rate in Chile’s soap, bath and shower products segment was 8.2%.

Over the next 5 years, the forecast is for mean annual growth of 5.5%.

Companies share in Chile’s soap, bath and shower products sector:

Unilever PLC

In 2012 had 41.9% of the market; in 2013, 39.1%.

Laboratorio Durandin S.A.I.

In 2012 had 12.3% of the market; in 2013, 14.9%.

Laboratorio Ballerina Ltda.

In 2012 had 12.5% of the market; in 2013, 13.3%.

Colgate-Palmolive Company

In 2012 had 6.0% of the market; in 2013, 6.6%.

Beiesdorf AG

In 2012 had 4.2% of the market; in 2013, also 4.2%.

Reckitt Benckiser Group PLC

In 2012 had 3.0% of the market; in 2013, 2.8%.

Own Label

In 2012 had 7.5% of the market; in 2013, 7.9%.

Others

In 2012 had 12.6% of the market; in 2013, 11.2%.

Soap, bath and shower products: research data.

Retail market definitions: Research was carried out in a market that includes liquid soap and bars of soap and bath/shower products. Market value is based on sales across all retail channels, including direct sale to the consumer.

Segments definitions:

Bars of soap: This segment includes soap for babies, families, deodorizing soap, soap for intimate hygiene, medicated soap, anti-bacterial/disinfecting soap, soap for sensitive skin (syndet), in bar or other formats.

Bath products: This segment includes foam products, oils, gels, milks, pearls, salts, liquids, capsules and in the form of powder to be added to the bathwater.

Liquid soap/gel soap: This segment includes soap for babies, families, deodorizing soap, soap for intimate hygiene, medicated soap, anti-bacterial/disinfecting soap, in liquid or gel form.

Shower products: This segment includes gels, creams, body wash products, exfoliates, body shampoo and mousses.

Included in the research: Products for men, women, children, babies and unisex products.

Excluded from the research: Facial and exfoliate soap, talcum powder.

Source: Pesquisa Mintel / Mintel Research

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