BEAUTYSTREAMS Macro Trends 2020/21

BEAUTYSTREAMS Macro Trends 2020/21

in-cosmetics, together with global beauty industry reference BEAUTYSTREAMS, unveiled the 2020/21 KEY BEAUTY MACRO TRENDS at the in-cosmetics Global 2018 show in Amsterdam (April 17-19). Visitors were able to stop by the Make-up Bar to scan the smart reader and receive an email with our exclusive trend and product information. Connecting consumer movements to beauty implications, look for these trends sets to influence product development in the upcoming years:
#1: REALITY ZAPPING
#2: HYPER-SEGMENTATION
#3: TRANS-CATEGORY
#4: POWERED BY NATURE

BEAUTYSTREAMS is the only trend source dedicated to the beauty industry. Specializing in strategy and innovation, our content inspires marketing, product development, and consumer insight professionals worldwide. With a team of over 200 experts on 6 continents, BEAUTYSTREAMS provides targeted insights for the following sectors:
COLOR COSMETICS / HAIR CARE & COLOR / NAILS / SKIN CARE / PERSONAL CARE / FRAGRANCE / MEN’S GROOMING / STRATEGY & CONSUMER INSIGHT / RETAIL / PACKAGING

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AUTHOR: BEAUTYSTREAMS

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