road to incos asia

September 25, 2020October 9, 2020

Traditional vs. modern beauty treatments

in-cosmetics Asia, Marketing, road to incos asia

The last few years have seen tried-and-test, traditional beauty treatments slowly work their way into the modern beauty space; this movement has been primarily driven by ... Read more

August 24, 2020September 1, 2020

Male grooming and men’s makeup on the rise | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

The global male grooming market is expected to be worth $166 billion by 2022 – according to a report published by Allied Market Research – and ... Read more

August 18, 2020September 1, 2020

The Millennial Effect | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

Between 2020 and 2030, Millennials (those born between 1981 and 1996) will represent the largest share (40%) of the global workforce. As a generation, they have ... Read more

August 10, 2020September 1, 2020

Fragrance for cosmetics | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

Did you know, humans can distinguish more than 1 trillion scents? According to Martina Bianchini, President of the International Fragrance Association (IFRA), “smell is an essential ... Read more

August 3, 2020September 1, 2020

Haircare and scalp treatments | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

The haircare sector has transformed in recent years, with brands increasing investment in research and development to formulate new, effective, and safe products that respond to ... Read more

July 27, 2020September 1, 2020

Probiotic skincare: topical use and supplements | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

From Kombucha to Kefir, probiotics have become commonplace in the health food market as consumers recognise the benefits of ‘good’ or ‘friendly’ bacteria in their diets. ... Read more

July 20, 2020September 1, 2020

Nutricosmetics and the vegan beauty trends | Road to in-cosmetics Asia

in-cosmetics Asia, road to incos asia, Trends

What are Nutricosmetics? Nutricosmetics are nutrient-dense, natural and sustainable formulations. From caffeinated eye creams to superfood body scrubs, ‘edible beauty’ or the convergence of food and ... Read more

July 13, 2020September 1, 2020

Ageless beauty: mature personal care | Road to in-cosmetics Asia

in-cosmetics Asia, Marketing, road to incos asia

An ageing population Ageing populations across the globe harness incredible purchasing power, meaning opportunities to tap into this sector of the beauty and personal care industry ... Read more

July 7, 2020September 1, 2020

Beauty & technology: ready for the future of cosmetics? | Road to in-cosmetics Asia

in-cosmetics Asia, road to incos asia, Technology

A surge in new technology is transforming the personal care industry, allowing brands to stand out in a crowded marketplace with unique products that fulfil the ... Read more

June 29, 2020September 1, 2020

Gen Z: What do they look for in personal care & beauty products? | Road to in-cosmetics Asia

in-cosmetics Asia, Industry, road to incos asia

Generation Z – anyone born between 1995 and 2015 – comprised 32% of the global population last year, nudging ahead of millennials to become the largest ... Read more